Collingwood Digital Media manager Jonathon Bernard discusses the importance of story telling for Collingwood TV and The Club on this week's Sports Geek Podcast. On Harf Time we look at what the NBL needs to do to reconnect with a lost generation of fans.
On this podcast you’ll find out about:
Why The Club format changed from season 1 to season 2
How Collingwood developed a point of difference against traditional media rivals
Why breaking the news isn't that important as delivering the story behind it
What exciting project Collingwood has planned for 2014
How the Perth Wildcats reconnected with fans before move into new (bigger) venue
Why preaching to the converted is a flawed strategy for growth
Importance of developing your fans as your brand ambassadors
Sean understands the sports digital landscape, that’s why he started Sports Geek. Working with clients across the sports digital world he helps teams & leagues drive more revenue from digital and is focussed on getting "cheeks on the seats" in stadiums. You can hear him on Sports Geek or presenting keynotes at sports conferences around the world. Send him a tweet @seancallanan. Follow his esports team @Gravitas playing in the LCO.