Sports Geek Podcast featuring interviews with sports marketing and technology professionalsCollingwood Digital Media manager Jonathon Bernard discusses the importance of story telling for Collingwood TV and The Club on this week's Sports Geek Podcast.  On Harf Time we look at what the NBL needs to do to reconnect with a lost generation of fans.

On this podcast you’ll find out about:

  • Why The Club format changed from season 1 to season 2
  • How Collingwood developed a point of difference against traditional media rivals
  • Why breaking the news isn't that important as delivering the story behind it
  • What exciting project Collingwood has planned for 2014
  • How the Perth Wildcats reconnected with fans before move into new (bigger) venue
  • Why preaching to the converted is a flawed strategy for growth
  • Importance of developing your fans as your brand ambassadors

 

Collingwood FC Magpie Army Digital NumbersResources from the episode

Watch The Club on YouTube

First episode of The Club

2 seasons later

Listening via iTunes?

Subscribe to the Sports Geek Podcast in iTunes, if you liked the episode please leave a comment or rating.

If you have a question for the podcast, please leave it using Speakpipe plugin on the left of this page.

Collingwood TV to The Club with Jonathon Bernard on Developing Your Video Audience Transcription

Download Podcast Transcription

Listen to Sports Geek

Sports Geek podcast available on all podcast platforms

Support our content efforts on Patreon

We've been producing podcasts at Sports Geek since 2013 as a way to stay connected with people we work with and learn new trends in sports business.

As Sean Callanan, founder of Sports Geek and host of the Sports Geek podcast, has mentioned on the podcast before: “The podcast is for my clients of Sports Geek – past, current & future”.  It has also been a tremendous channel to grow the Sports Geek client roster.

What we didn't see coming was the tremendous support from the sports business industry from around the world.  We've had emails, DMs, tweets come in from listeners from all over who continue to listen and support all Sports Geek content.

Our Patreon campaign gives YOU a chance to support our efforts in producing content for the sports business world through podcasts, guides and email newsletters.

Become a Patron of Sports Geek for as little as $4

Our supporters (become one)

SEAT Conference - 2020 Minneapolis June 27 – July 1
Sports Where I Am
Tradable Bits
Stellaralgo
Creator Global
SPP
SG Esports
Reuters Sports
Gravitas
Sporty Trip
Glory League
Lumin Sports Technology
DecPR
RefLIVE
POPA (Projects of PAssion)
Shunt
Mekko Graphics
Pronto CX
Tappit
Interact Sport
Sport Business Partners
Stattr
Clevanet Solutions
Checkmate Public Affairs
Digital Ticket Consulting

Startup Supporters (learn how you can qualify)

Fancam
Pickstar
Live Graphics Systems (LIGR)
Rosterfy
Sportility
Brizi
Spalk
WaitTime
Support Sports Geek on Patreon
Sign up as a Business Patron