Collingwood Digital Media manager Jonathon Bernard discusses the importance of storytelling for Collingwood TV and The Club on this week's Sports Geek Podcast. On Harf Time we look at what the NBL needs to do to reconnect with a lost generation of fans.
On this podcast you'll find out about:
- Why The Club format changed from season 1 to season 2
- How Collingwood developed a point of difference against traditional media rivals
- Why breaking the news isn't as important as delivering the story behind it
- What exciting project Collingwood has planned for 2014
- How the Perth Wildcats reconnected with fans before move into new (bigger) venue
- Why preaching to the converted is a flawed strategy for growth
- Importance of developing your fans as your brand ambassadors
Resources from the episode
- Find Jonathon Bernard on Twitter (@jonathonbernard) and Linkedin
- Follow @CollingwoodFC on Twitter and on Facebook.com/CollingwoodFC and YouTube.com/collingwoodctv
- Thanks for iTunes reviews in Australian iTunes and USA iTunes.
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