Sports Geek Podcast available on iTunesIn this Sports Geek Podcast we chat to Dan Butterly from the Mountain West looking back on how the conference started and how they developed a fan base and brand for the conference over last 10 years.  Twitter does a deal with NFL what does it mean for sports fans in NFL and other sports and how does Facebook counter to show it's dominance online?

More specifically, in this podcast you’ll find out about:

  • Why Mountain West was formed.
  • How the digital landscape has changed in past 14 years for college sports
  • Why the Mountain West TV network was vital early on
  • Importance of fan research for Mountain West
  • Why the ESPN deal was so important to the fans for Mountain West
  • What the NFL Twitter deal means for sports fans
  • How Fox Sports will report Facebook chatter
  • Why Telstra continue to misfire on NRL activations

Resources from the episode

NFL Tweets with embedded video

Hopefully my achilles recovery is this successful.

Facebook and TV

How Facebook and TV are connect

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Dan Butterly on Developing @MountainWest Fan Base and Facebook Vs Twitter in Battle for Sports Fan Transcription

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