Wow EPISODE 10, we've hit double figures for Sports Geek Podcast. Thanks for the support on this podcast we catch up with Russell Scibetti from TheBusinessOfSports.com to discuss sports business and more specifically sports CRM. Russell will be presenting at SEAT Conference and announce SEAT Conference the presenting partner of the Sports Geek Podcast. We look at Twitter takeovers and how to handle Facebook moderation on your brand or team Facebook page.
More specifically, in this podcast you’ll find out about:
How Twitter creates a shared experience for fans
How a 19 year old cricketer shows Facebook is a player for viral content
Why email is still king in sports
The other “MoneyBall” how analytics is changing the business side of sports
Who is the Godfather of CRM?
Why Twitter takeovers are a bad idea
What to watch for if you run a Twitter takeover
Why you need a conversation plan for Twitter especially
How to determine what to do with Facebook comments in foreign languages
Options for dealing with poor or abusive Facebook comments
Sean understands the sports digital landscape, and that’s why he started Sports Geek. Working with clients across the sports digital world, he helps teams & leagues drive more revenue from digital and is focused on getting "cheeks on the seats" in stadiums. You can hear him on Sports Geek or present keynotes at sports conferences worldwide. Send him a tweet @seancallanan.