Recorded this Sports Geek Podcast from the couch as the achilles is on the mend, this week we chat to Travis LoDolce from Oakland Athletics how the activated fans and local sponsors with a Grant Balfour #GnomingAround promotion. We also look at the Socceroos qualifying for World Cup and at the Samsung Stadium activation for the Wallabies Lions Tour.
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More specifically, in this podcast you’ll find out about:
- The difference between bobblehead and gnome for MLB promotion
- How the A's used Twitter to raise awareness for Father's Day game
- How the A's measured the social media efforts of the #GnominAround campaign
- How many followers the @Socceroos gained when then qualified for World Cup
- Did HG Nelson have a Oprah moment?
- How the Samsung Stadium could improve social interaction
- A review of the different style of Twitter Ads available for sports teams
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Resources from the episode
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