Recorded this Sports Geek Podcast from the couch as the achilles is on the mend, this week we chat to Travis LoDolce from Oakland Athletics how the activated fans and local sponsors with a Grant Balfour #GnomingAround promotion. We also look at the Socceroos qualifying for World Cup and at the Samsung Stadium activation for the Wallabies Lions Tour.
Thanks again for the feedback, tag your tweets #SGP, check them out on Sports Geek Podcast page.
More specifically, in this podcast you’ll find out about:
- The difference between bobblehead and gnome for MLB promotion
- How the A's used Twitter to raise awareness for Father's Day game
- How the A's measured the social media efforts of the #GnominAround campaign
- How many followers the @Socceroos gained when then qualified for World Cup
- Did HG Nelson have a Oprah moment?
- How the Samsung Stadium could improve social interaction
- A review of the different style of Twitter Ads available for sports teams
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Resources from the episode
- Find Travis LoDolce on Twitter (@TravisLoDolce) and Linkedin and here is his office
- The #GnominAround page and #GnomingAround Map on Oakland A's website
- Previous podcast with Robert Squillacioti on the Socceroos
- Catch ABC Grandstand segment based on SGP episode 4 with George Rose
- Check out Samsung Stadium and HG's tweet (and @Oprah reference)
- Follow @QantasWallabies and keep an eye on @IzzyFolau during #LionsTour
- Info on Promoted Tweets on Twitter
- Sounds of the game thanks to Melbourne Rebels
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See you at SEAT in Salt Lake City
Join us at SEAT Conference in Salt Lake City Utah on July 14-15 2023. Many of our podcast guests are SEAT attendees.
SEAT is the conference where sports technology executives unite to discuss and solve the tech problems the sports industry is facing. Collaboration across multiple tracks of technology, digital and data has helped the sports industry deliver improvements across stadium access, wi-fi, security, fan engagement, social media, digital content, ticketing and sponsorship revenue. Sean Callanan, Sports Geek
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