On this week's episode Sean catches up Brad Paton, Head of Digital for the Richmond Football Club. Sean chats to Brad about his role in the early days of AFL internet with Essendon through to his current role at Richmond and how the Tigers engage their passionate fans, the Tiger Army.

On this podcast you'll learn about:

  • The changes in technology that Brad has seen in his time at AFL clubs and the impact social media has, now warranting the resources within clubs
  • The importance of having the “right people in the right place at the right time to get the right content to share to fans”
  • What social platforms are working for the Tigers in 2017
  • Storytelling and Brad's experiences working on agency side to help their content connect fans with the players and being inside the “inner sanctum”
  • The digital/commercial crossover and finding the right opportunities for the right partner
  • The “Talking Tiger” podcast and the challenges of promoting podcasts and engaging fans to listen to podcasts
Digital in Tigerland with Brad Paton

Resources from the podcast

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Some tweets you may have missed

Happy Mother's Day to all the Tiger mums!

Great partnership with Bang Olufsen for players


And on Instagram - @richmond_fc


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Yellow and black 🐯🎶 #gotiges

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Thanks for the review on iTunes

Must Listen Sports Podcast!

in iTunes by Willy Carter from Australia on March 26, 2017

This podcast provides great insight into the digital aspect of global sport. The interviews cover a range of topics all relevant to the off-field aspect of sport. Not a week passes without listening to an episode and a must subscribe for anyone working in the business side of sport. Highly recommend if you want to keep your finger on the pulse!!!