Richard Bayliss on sports storytelling & COVID content production

In this episode of Sports Geek Sean Callanan interviews Optus Sport‘s Richard Bayliss:

On this podcast you'll learn about:

How Richard entered the world of sports journalism
How sports broadcasting has changed over past 10 years
How you fill hours of programming when sport stops
Challenges of running a sports channel working from home
Why Optus acquired football rights like K-League
How sports storytellers are leveraging documentaries
Importance of being part of the social media banter
Heartache and joy of being a Leeds United fan

Listen to Optus Sport's Richard Bayliss on Sports Geek

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Resources from the podcast

Connect with Richard Bayliss on Linkedin and on Twitter @RSBayliss
Check out Optus Sport's generous offer to Victorians in stage 4 lockdown
Some Sports Geek episodes you might like to check out:

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2024-04-17T17:42:16+11:00

About the Author: @seancallanan

Sean understands the sports digital landscape, and that’s why he started Sports Geek. Working with clients across the sports digital world, he helps teams & leagues drive more revenue from digital and is focused on getting "cheeks on the seats" in stadiums. You can hear him on Sports Geek or present keynotes at sports conferences worldwide. Send him a tweet @seancallanan.