REPLAY – Dewayne Hankins – LA Kings

This is part of the Sports Geek Replay series where we are posting some of the best Sports Geek Podcast episodes based on download, listener and social media feedback.

Today’s episode was one of the early episodes featuring Dewayne Hankins when he was at LA Kings, originally posted in July 2013.

On this podcast you'll learn about:

  • Why the LA Kings embraced the on the undertag in 2012 playoffs
  • How LA Kings used Twitter to develop a loud minority online
  • How the LA Kings dealt with the NHL Lockout with no access to players
  • Why developing a personal style works on Twitter
Dewayne Hankins Yu on Sports Geek Podcast
2019-09-16T13:22:12+10:00

About the Author:

Sean understands the sports digital landscape, and that’s why he started Sports Geek. Working with clients across the sports digital world, he helps teams & leagues drive more revenue from digital and is focused on getting "cheeks on the seats" in stadiums. You can hear him on Sports Geek or present keynotes at sports conferences worldwide. Send him a tweet @seancallanan.