Question two comes from Angela Lee via LinkedIn.
She says, Our company is new to Australian sports team. We'd like to fight focus on content creation, focussing on music, dance and a sport since our program primary programs stems in Cape Up. What is the appetite for this kind of content? And it would it be better to invest in Twitch or Mixer for channel development? Would it be better to focus on specific titles or better to look across different titles from major to indie?
Well. Angela, thank you very much for the question. I think you've gone in with the multiple barrel question, but I'll answer it as best I can for mine.
This is pretty much tackled in Digital to Dollars because there is a few key pillars here. You're asking what channel should we work in? Should I invest in Twitch and Mixer? That's your distribution piece.
Now you distribution, what channel is going to work for you if you go back a little bit? For a little bit? First further, you've also asked.
This is what we do, we're doing Kpop style content and music dance content for our primary programs. Okay, so that's your content piece.
Which means you should go back one step further and go. Who is your audience? Who should you be doing it for?
Are you trying to get more people into your primary program?
Are you trying to get people to follow you and follow your sports team? What is your goal and what you're trying to do?
So I think there is a little bit of work there for you to decide what is the objective of what you're trying to do? What is the key audience? So start there.
Who do you want to talk to then? What content do they like? As far as what is it going to work? I can't tell you that.
The good thing about digital is you can test and test and test. So I'll be doing cape up content. I'll be doing a sports content. I'll be doing different content. See what moves the needle and what I mean by moving the needle. Is it getting views, isn't it getting engaged and are people complaining when you don't post it? That means you've got something good.
And then as far as distribution goes, you know, if I'm picking between Twitch and Mixer for those you don't know. Twitch is obviously the big player in the market. Mixer is Microsoft streaming challenger.
I'm actually questioning whether streaming is the channel that you should be looking at for what you said. And, you know, from our small discussions that we've had.
Maybe you're better suited to short videos on Twitter or even maybe Instagram, Instagram stories, those kind of things.
So there are things I'd be testing because for me, streaming is a far longer form piece of a piece of content and really tough from a content creator to produce that that length of content.
So that's what I'll be looking at. Audience know your audience. Who are you doing it for? Them producing content for that audience and then figuring out what channel, what platform, what distribution is best for that content.
That's how I tackle it. I mean, if I'm doing the full Digital to Dollars process,.
I'd be looking at what's the value and what's the pitch and is there a commercial outcome for what you're trying to do?
So are you trying to drive subscribers or people signing up or signing up for programs, those kind of things? Because that'll again, frame what your audience should be. So thank you very much, Angela.