Sean Callanan chats with former Atlanta Hawks Chief Creative Officer and founder of Seer Peter Sorckoff in this Sports Geek interview

On this podcast you'll learn about:

  • How Peter got his start in sports in Calgary
  • Early days of entertaining hockey fans, including the first Kiss Cam
  • Why fans attend sports events, especially when a team is losing
  • How fans related to sports brands and why it is so important to get it right
  • What Peter learned about the Hawks fan base and how Dominique Wilkins helped turn a franchise around 20 years after playing
  • We dive into the “religion of sports” and how you can tap into that fan passion
  • What advice Peter has for young sports marketers.
Peter Sorckoff

Listen to Peter Sorckoff on Sports Geek

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Resources from the podcast

Sports Geek Amplify out now

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Thanks for the review on Apple Podcasts

Must listen for anyone interested in sport, digital and social ★★★★★

Essential listening for anyone involved at any level of sport. Goes beyond just the digital and social and provides great insights due to the quality of guests. Sean knows his stuff too! Looking forward to listening to many more.
Jon Shineberg via Apple Podcasts ·Australia

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