Peter Holtermann – Tennis, Broadcast & Digital

In this episode I catch up with Peter Holtermann from ESPN and Holtermedia, on this Sports Geek Podcast you will learn about:

  • How social can complement the TV broadcast
  • The intricacies of digital rights on a global scale
  • Knowing your audience and why your engaged with them
  • The differences in fan engagement for a Grand Slam vs ATP Tournament
  • How tournaments are embracing the year round social conversation
  • Why tennis is suited to fan engagement strategies especially at Grand Slams.
  • How can sports use Periscope & Twitter partnership and where problems may lie
  • What you should always carry spare batteries when podcasting
Peter Holtermann on Sports Geek Podcast

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Inspiring and great context
in iTunes by Jaykan14 from Sweden on January 25, 2016

Really interesting and great podcast with a real life perspective! Good education while it´s funny and great stories!

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Peter Holtermann – Tennis, Broadcast & Digital Transcription

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About the Author:

Sean understands the sports digital landscape, that’s why he started Sports Geek. Working with clients across the sports digital world he helps teams & leagues drive more revenue from digital and is focussed getting "cheeks on the seats" in stadiums. You can hear him on Sports Geek Podcast or presenting keynotes at sports conferences around the world. Send him a tweet @seancallanan or message him in Sports Geek Nation Slack community.

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