In this episode I catch up with Peter Holtermann from ESPN and Holtermedia, on this Sports Geek Podcast you will learn about:
- How social can complement the TV broadcast
- The intricacies of digital rights on a global scale
- Knowing your audience and why your engaged with them
- The differences in fan engagement for a Grand Slam vs ATP Tournament
- How tournaments are embracing the year round social conversation
- Why tennis is suited to fan engagement strategies especially at Grand Slams.
- How can sports use Periscope & Twitter partnership and where problems may lie
- What you should always carry spare batteries when podcasting
Resources from the podcast
- Connect with Peter Holtermann on Twitter @Holtermedia and on Linkedin and at HoltermediaInc.com
- Listen to previous podcast with Kim Trengove from Tennis Australia back on ep 30
- Have you signed up for weekly Sports Geek News?
- Have you joined the world's largest #SportsBiz Slack Community?
Check out Gael Monfils, flying!
Get your digital team on the right track
Sports Geek Podcast by the numbers
Thanks for the review on iTunes
Inspiring and great context
in iTunes by Jaykan14 from Sweden on January 25, 2016
Really interesting and great podcast with a real life perspective! Good education while it´s funny and great stories!
Join us on Slack
Peter Holtermann – Tennis, Broadcast & Digital Transcription
See you at SEAT in Salt Lake City
Join us at SEAT Conference in Salt Lake City Utah on July 14-15 2023. Many of our podcast guests are SEAT attendees.
SEAT is the conference where sports technology executives unite to discuss and solve the tech problems the sports industry is facing. Collaboration across multiple tracks of technology, digital and data has helped the sports industry deliver improvements across stadium access, wi-fi, security, fan engagement, social media, digital content, ticketing and sponsorship revenue. Sean Callanan, Sports Geek