On this week's episode Sean catches up with Jason Davis, Head of Digital at Queensland Rugby League. Jason takes Sean behind the scenes of the Queensland Maroons to see how they drive one of Australia's biggest fan bases online.
On this podcast you'll learn about:
- How the State of Origin series captivates the nation every year
- How Queensland Maroons has the largest Facebook audience in Australia of any Australian sporting team
- The planning required by Queensland Rugby League to maximise their peak viewership time throughout the series
- Building content to promote the series and juggling access to players
- What the game day digital experience is like and turning reactive content around quickly
- The launch of the Maroon Festival
Resources from the podcast
- Thanks again to Jason Davis from Queensland Rugby League, follow him on Twitter @Jase_Davis_ and LinkedIn
- Follow @QldRugbyLeague, @QldMaroons, @IntrustSuperCup on Twitter
- Follow Queensland Rugby League, Queensland Maroons and Intrust Super Cup on Facebook
- Follow Queensland Maroons and Intrust Super Cup on Instagram
- Other Sports Geek podcast episodes you might be interested in:
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Some tweets you may have missed
Never say die
Never say die. #QLDER pic.twitter.com/NZzG425ABb
— Queensland Maroons (@QLDmaroons) June 21, 2017
6 tries in 6 matches!
6 tries in 6 matches! #QLDER pic.twitter.com/9AX72OIi2o
— Queensland Maroons (@QLDmaroons) June 21, 2017
Let's battle
Let's battle. #QLDER pic.twitter.com/8aM71Yylqv
— Queensland Maroons (@QLDmaroons) June 21, 2017
Stand with us Queensland!
The stage is set. #QLDER #origin pic.twitter.com/ErQGD7CeJI
— Queensland Maroons (@QLDmaroons) May 31, 2017
Maroon Festival
What a moment!! 📸 #QLDER #MaroonFestival pic.twitter.com/bnV6rPrLnV
— Queensland Maroons (@QLDmaroons) May 28, 2017
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Thanks for the review on iTunes
Fantastic
in iTunes by 5thForce from USA on June 13, 2017
Sean does an incredible job with great guests, information, and topics. Great Sports Marketing podcast!!
See you at SEAT in Salt Lake City
Join us at SEAT Conference in Salt Lake City Utah on July 14-15 2023. Many of our podcast guests are SEAT attendees.
SEAT is the conference where sports technology executives unite to discuss and solve the tech problems the sports industry is facing. Collaboration across multiple tracks of technology, digital and data has helped the sports industry deliver improvements across stadium access, wi-fi, security, fan engagement, social media, digital content, ticketing and sponsorship revenue. Sean Callanan, Sports Geek
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