On this week's episode Sean catches up with Jason Davis, Head of Digital at Queensland Rugby League.  Jason takes Sean behind the scenes of the Queensland Maroons to see how they drive one of Australia's biggest fan bases online.

On this podcast you'll learn about:

  • How the State of Origin series captivates the nation every year
  • How Queensland Maroons has the largest Facebook audience in Australia of any Australian sporting team
  • The planning required by Queensland Rugby League to maximise their peak viewership time throughout the series
  • Building content to promote the series and juggling access to players
  • What the game day digital experience is like and turning reactive content around quickly
  • The launch of the Maroon Festival
Driving origin digital success up north with Jason Davis

Resources from the podcast

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Some tweets you may have missed

Never say die

6 tries in 6 matches!

Let's battle

Stand with us Queensland!

Maroon Festival


Thanks for the review on iTunes


in iTunes by 5thForce from USA on June 13, 2017

Sean does an incredible job with great guests, information, and topics. Great Sports Marketing podcast!!

See you at SEAT in Salt Lake City

Join us at SEAT Conference in Salt Lake City Utah on July 14-15 2023. Many of our podcast guests are SEAT attendees.

Join me at SEAT Salt Lake City July 14-15 2023

SEAT is the conference where sports technology executives unite to discuss and solve the tech problems the sports industry is facing. Collaboration across multiple tracks of technology, digital and data has helped the sports industry deliver improvements across stadium access, wi-fi, security, fan engagement, social media, digital content, ticketing and sponsorship revenue. Sean Callanan, Sports Geek

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