Driving Origin digital success up north

On this week's episode Sean catches up with Jason Davis, Head of Digital at Queensland Rugby League. Jason takes Sean behind the scenes of the Queensland Maroons to see how they drive one of Australia's biggest fan bases online.

On this podcast you'll learn about:

How the State of Origin series captivates the nation every year
How Queensland Maroons has the largest Facebook audience in Australia of any Australian sporting team
The planning required by Queensland Rugby League to maximise their peak viewership time throughout the series
Building content to promote the series and juggling access to players
What the game day digital experience is like and turning reactive content around quickly
The launch of the Maroon Festival

Driving origin digital success up north with Jason Davis

Resources from the podcast

Thanks again to Jason Davis from Queensland Rugby League, follow him on Twitter @Jase_Davis_ and LinkedIn
Follow @QldRugbyLeague, @QldMaroons, @IntrustSuperCup on Twitter
Follow Queensland Rugby League, Queensland Maroons and Intrust Super Cup on Facebook
Follow Queensland Maroons and Intrust Super Cup on Instagram
Other Sports Geek podcast episodes you might be interested in:
- #81: Matt Henry on NRL, Auckland 9s & Origin
- #68: Finn Bradshaw on Cricket Australia digital revamp

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Listen to @Jase_Davis_ from @QldMaroons on @SportsGeek Podcast

Click To Tweet

Some tweets you may have missed

Never say die

Never say die. #QLDER pic.twitter.com/NZzG425ABb

— Queensland Maroons (@QLDmaroons) June 21, 2017

6 tries in 6 matches!

6 tries in 6 matches! #QLDER pic.twitter.com/9AX72OIi2o

— Queensland Maroons (@QLDmaroons) June 21, 2017

Let's battle

Let's battle. #QLDER pic.twitter.com/8aM71Yylqv

— Queensland Maroons (@QLDmaroons) June 21, 2017

Stand with us Queensland!

The stage is set. #QLDER #origin pic.twitter.com/ErQGD7CeJI

— Queensland Maroons (@QLDmaroons) May 31, 2017

Maroon Festival

What a moment!! 📸 #QLDER #MaroonFestival pic.twitter.com/bnV6rPrLnV

— Queensland Maroons (@QLDmaroons) May 28, 2017

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in iTunes by 5thForce from USA on June 13, 2017

Sean does an incredible job with great guests, information, and topics. Great Sports Marketing podcast!!

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Download Podcast Transcription

2017-09-17T19:02:27+00:00

About the Author: @seancallanan

Sean understands the sports digital landscape, that’s why he started Sports Geek. Working with clients across the sports digital world he helps teams & leagues drive more revenue from digital and is focussed getting "cheeks on the seats" in stadiums. You can hear him on Sports Geek Podcast or presenting keynotes at sports conferences around the world. Send him a tweet @seancallanan or message him in #SportsBiz Slack community.