On this week's episode Sean catches up with Jason Davis, Head of Digital at Queensland Rugby League. Jason takes Sean behind the scenes of the Queensland Maroons to see how they drive one of Australia's biggest fan bases online.
On this podcast you'll learn about:
- How the State of Origin series captivates the nation every year
- How Queensland Maroons has the largest Facebook audience in Australia of any Australian sporting team
- The planning required by Queensland Rugby League to maximise their peak viewership time throughout the series
- Building content to promote the series and juggling access to players
- What the game day digital experience is like and turning reactive content around quickly
- The launch of the Maroon Festival
Resources from the podcast
- Thanks again to Jason Davis from Queensland Rugby League, follow him on Twitter @Jase_Davis_ and LinkedIn
- Follow @QldRugbyLeague, @QldMaroons, @IntrustSuperCup on Twitter
- Follow Queensland Rugby League, Queensland Maroons and Intrust Super Cup on Facebook
- Follow Queensland Maroons and Intrust Super Cup on Instagram
- Other Sports Geek podcast episodes you might be interested in:
Sign up for these
- Have you signed up for weekly Sports Geek News?
- Have you joined the world's largest #SportsBiz Slack Community?
- Looking for a new gig? Sign up for Sports Geek Job Alerts
Some tweets you may have missed
Never say die
Never say die. #QLDER pic.twitter.com/NZzG425ABb
— Queensland Maroons (@QLDmaroons) June 21, 2017
6 tries in 6 matches!
6 tries in 6 matches! #QLDER pic.twitter.com/9AX72OIi2o
— Queensland Maroons (@QLDmaroons) June 21, 2017
Let's battle
Let's battle. #QLDER pic.twitter.com/8aM71Yylqv
— Queensland Maroons (@QLDmaroons) June 21, 2017
Stand with us Queensland!
The stage is set. #QLDER #origin pic.twitter.com/ErQGD7CeJI
— Queensland Maroons (@QLDmaroons) May 31, 2017
Maroon Festival
What a moment!! 📸 #QLDER #MaroonFestival pic.twitter.com/bnV6rPrLnV
— Queensland Maroons (@QLDmaroons) May 28, 2017
.
Thanks for the review on iTunes
Fantastic
in iTunes by 5thForce from USA on June 13, 2017
Sean does an incredible job with great guests, information, and topics. Great Sports Marketing podcast!!
Join #SportsBiz Slack community
Listen to Sports Geek
Support our content efforts on Patreon
We've been producing podcasts at Sports Geek since 2013 as a way to stay connected with people we work with and learn new trends in sports business.
As Sean Callanan, founder of Sports Geek and host of the Sports Geek podcast, has mentioned on the podcast before: “The podcast is for my clients of Sports Geek – past, current & future”. It has also been a tremendous channel to grow the Sports Geek client roster.
What we didn't see coming was the tremendous support from the sports business industry from around the world. We've had emails, DMs, tweets come in from listeners from all over who continue to listen and support all Sports Geek content.
Our Patreon campaign gives YOU a chance to support our efforts in producing content for the sports business world through podcasts, guides and email newsletters.
