Sean Callanan chats with Nick Ryan from Nissan Motorsport on his many years in the sport, connecting with motorsport fans and how esports is both a fan development and driver development avenue

On this podcast you'll learn about:

  • Nick Ryan on getting into motorsport after studying architecture
  • What his role as the General Manager of Nissan Motorsport entails
  • How has marketing and sponsorship in motorsport evolved
  • What membership products work in Supercars
  • How they bring in the ‘fans of the future' to the events
  • Why esports fits well in motorsport
  • Nick on their big plans for 2019
Learn more about motorsport from Nick Ryan

Listen to Nick Ryan on Sports Geek

Can't see podcast player?  Click here to listen

Our fave quote from Nick Ryan interview

“I'd like to think that we do a pretty good job of finding the right way to connect with our fans and we have big audiences”

Nick Ryan

Need a keynote speaker for your next event or conference?

Sean Callanan Speaks

Resources from the podcast

Highlights from podcast with Nick Ryan

4:42 Nick Ryan discuss about the sport landscape of Nissan Motorsport

8:32 Supercars position in Australia sport scene

14:27 How Nick got into motorsport after studying architecture

19:37 What his role as the General Manager of Nissan Motorsport entails

22:23 The growth in motor racing marketing and how sponsorship has evolved

24:58 What does driver following look like in motorsport compared to trends in athletes in pro sports

28:44 How are Nissan Motorsport balancing the modern and traditional memberships in motorsport

31:29 Discovering what membership products work in Supercars

34:36 Their efforts in bringing and engaging current fans and fans of the future to the events

43:27 Why esports fits well in motorsport

48:04 Nick on their big plans for 2019

50:08 Sports Geek Closing Five

57:24 Sean invites you to join the Sports Geek Nation AMA sessions

58:47 Learn the Digital to Dollars process on

60:00 Are you a Sports Geek Nation member? Visit the Members area for full transcripts of the Sports Geek Nation AMA sessions, schedule announcements and more

Some tweets/posts you may have missed

Awesome car lineup and the fans are excited to see the action

A good merch space. What are you buying?

A peek behind the scenes in the race

Doesn't that Bathurst Day sky look great?

Join Sports Geek Nation for AMA sessions

This week on the Sports Geek Nation AMA stage we have Karen Lunn, Chief Executive Officer for the Australian Ladies Professional Golf (ALPG).

Prior to her role, Karen was a professional golfer and spent most of her career competing on the Ladies European Tour, ALPG, LAGT and the US LPGA. Her most prestigious victory came in 1993 at the Women’s British Open where she was also topped the Order of Merit.

In 1999, Karen was elected to the LET Board of Directors as a Player Director and in 2004 she was elected to the position of Chairman of the Board of Directors.

Karen also mentored many young ALPG players as well as working as a TV commentator at several women’s golf events.

Get your questions ready for Karen Lunn. Tag him at @Karen Lunn on Sports Geek Nation #ama channel in Slack.

Want to join Sports Geek Nation? Join our waitlist on and be the first to know when the subscription doors reopen.

Sports Geek Nation AMA with Karen Lunn

Thanks for the review on Apple Podcasts

Insightful and interesting

★★★★★ in Apple Podcasts by sportssasha from UK on January 23, 2018

I can’t wait for this podcast to come out. It is so interesting and insightful and is extremely helpful for someone keen to know more about the industry. Keep up the good work!

Leave a review on Apple Podcasts

Listen to Sports Geek

Sports Geek podcast available on all podcast platforms

Support our content efforts on Patreon

We've been producing podcasts at Sports Geek since 2013 as a way to stay connected with people we work with and learn new trends in sports business.

As Sean Callanan, founder of Sports Geek and host of the Sports Geek podcast, has mentioned on the podcast before: “The podcast is for my clients of Sports Geek – past, current & future”.  It has also been a tremendous channel to grow the Sports Geek client roster.

What we didn't see coming was the tremendous support from the sports business industry from around the world.  We've had emails, DMs, tweets come in from listeners from all over who continue to listen and support all Sports Geek content.

Our Patreon campaign gives YOU a chance to support our efforts in producing content for the sports business world through podcasts, guides and email newsletters.

Become a Patron of Sports Geek for as little as $4

Our supporters (become one)

Sports Where I Am
Tradable Bits
Creator Global
SG Esports
Reuters Sports
Sporty Trip
Glory League
Lumin Sports Technology
POPA (Projects of PAssion)
Mekko Graphics
Pronto CX
Interact Sport
Sport Business Partners
Clevanet Solutions
Checkmate Public Affairs
Digital Ticket Consulting

Startup Supporters (learn how you can qualify)

Live Graphics Systems (LIGR)
Sign up as a Business Patron