Developing fans in motorsport – Nick Ryan, Nissan Motorsport

Sean Callanan chats with Nick Ryan from Nissan Motorsport on his many years in the sport, connecting with motorsport fans and how esports is both a fan development and driver development avenue

On this podcast you'll learn about:

  • Nick Ryan on getting into motorsport after studying architecture
  • What his role as the General Manager of Nissan Motorsport entails
  • How has marketing and sponsorship in motorsport evolved
  • What membership products work in Supercars
  • How they bring in the ‘fans of the future' to the events
  • Why esports fits well in motorsport
  • Nick on their big plans for 2019
Learn more about motorsport from Nick Ryan

Listen to Nick Ryan on Sports Geek

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Our fave quote from Nick Ryan interview

“I'd like to think that we do a pretty good job of finding the right way to connect with our fans and we have big audiences”

Nick Ryan

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Resources from the podcast

Highlights from podcast with Nick Ryan

4:42 Nick Ryan discuss about the sport landscape of Nissan Motorsport

8:32 Supercars position in Australia sport scene

14:27 How Nick got into motorsport after studying architecture

19:37 What his role as the General Manager of Nissan Motorsport entails

22:23 The growth in motor racing marketing and how sponsorship has evolved

24:58 What does driver following look like in motorsport compared to trends in athletes in pro sports

28:44 How are Nissan Motorsport balancing the modern and traditional memberships in motorsport

31:29 Discovering what membership products work in Supercars

34:36 Their efforts in bringing and engaging current fans and fans of the future to the events

43:27 Why esports fits well in motorsport

48:04 Nick on their big plans for 2019

50:08 Sports Geek Closing Five

57:24 Sean invites you to join the Sports Geek Nation AMA sessions

58:47 Learn the Digital to Dollars process on

60:00 Are you a Sports Geek Nation member? Visit the Members area for full transcripts of the Sports Geek Nation AMA sessions, schedule announcements and more

Some tweets/posts you may have missed

Awesome car lineup and the fans are excited to see the action

A good merch space. What are you buying?

A peek behind the scenes in the race

Doesn't that Bathurst Day sky look great?

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Thanks for the review on Apple Podcasts

Insightful and interesting

★★★★★ in Apple Podcasts by sportssasha from UK on January 23, 2018

I can’t wait for this podcast to come out. It is so interesting and insightful and is extremely helpful for someone keen to know more about the industry. Keep up the good work!

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About the Author:

Sean understands the sports digital landscape, that’s why he started Sports Geek. Working with clients across the sports digital world he helps teams & leagues drive more revenue from digital and is focussed getting "cheeks on the seats" in stadiums. You can hear him on Sports Geek Podcast or presenting keynotes at sports conferences around the world. Send him a tweet @seancallanan or message him in Sports Geek Nation Slack community.

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