On this week's episode Sean catches up with Nick Holland from the EJ Whitten Foundation as part of the Sports Geek Podcast CEO Series.  Sean chats with Nick about football, law, governance and blockbusters.

On this podcast you'll learn about:

  • Nick's background as a professional footballer and how he prepared for life after sport whilst still playing AFL by studying law
  • Nick's experience in sports law working on the Essendon case and working in sports governance for Australian Sports Commission
  • Nick's involvement working on Nitro Athletics whilst at Athletics Australia and building a blockbuster event
  • Nick joining the EJ Whitten Foundation and it's aim to raise awareness about prostate cancer whilst still working on big sporting events
  • The EJ Whitten Legends Game as their marquee event of the year and what strategies they are using to take it to the next level
  • How Sports Geek worked with EJ Whitten Foundation to increase raise the brand awareness and reach for the game
  • How they tripled the donations from 2016

Resources from the podcast

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AFL greats back on the main stage

Mr Football

Meet the CrowBot

Last week we launched CrowBot for the Adelaide Crows, the first AFL club to launch a Messenger Bot.

Learn more about CrowBot from Adelaide Crows, congrats to Kieron Turner and the Crows digital team in helping us pulling it together.  We built the CrowBot in partnership with Tradable Bits as part of our Sports Geek Campaigns partnership.  Stay tuned for more campaigns and chatbots as part of this partnership.  Interested in getting your team a chatbot?  Contact us.


Thanks for the review on iTunes

Fantastic insight

★★★★★ in Apple Podcasts by Gavin MacPhee from USA on August 23, 2017

The sports geek podcast provides great insight from industry leaders on a variety of sports business sectors. Sean is an engaging and passionate host and the guests are an eclectic mix from different countries, sports and areas of expertise. This is valuable listening for anyone in sports marketing!

See you at SEAT in Salt Lake City

Join us at SEAT Conference in Salt Lake City Utah on July 14-15 2023. Many of our podcast guests are SEAT attendees.

Join me at SEAT Salt Lake City July 14-15 2023

SEAT is the conference where sports technology executives unite to discuss and solve the tech problems the sports industry is facing. Collaboration across multiple tracks of technology, digital and data has helped the sports industry deliver improvements across stadium access, wi-fi, security, fan engagement, social media, digital content, ticketing and sponsorship revenue. Sean Callanan, Sports Geek

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