On this week's episode Sean catches up with Jacob Berman who works in the Global Marketing Solutions team at Facebook in Austin to discuss how they are helping sports teams leverage fan bases to drive commercial results.
On this podcast you'll learn about:
- The constant evolution in the Facebook ad space
- How sports teams can gain commercial results through paid spend in Facebook
- How Facebook Live and Facebook 360 are bringing fans even closer to their teams and stars
- How organic content and paid marketing go hand in hand – the better your content is, the cheaper your paid marketing will be
- Canvas Ads and Lead Ads and what the difference is
- How you can get up to speed with different ad products and why that is important.
- Launching the capability to run Lead Ads across Instagram (launching soon)
- Understanding how to use the ad platforms takes time so you need to invest in understanding the products to benefit long term