Here are the latest articles curated by Sports Geek Reads. Get these updates as a podcast by subscribing to Sports Geek Rapid Rundown.

Key Reads

71% of Premier League Corporate Guests Plan to Increase Spend After a Positive Experience – Real Business *

Premier League-specific stat on spend increase.

Premier League, Hospitality, Customer Experience, Sponsorship, Data

Study: For Every $154 Spent on Sports Tickets, Companies Entertain Clients Worth Over $160,000 – LA Business Journal *

Examines ROI for B2B hospitality.

Sponsorship, Hospitality, ROI, B2B Sales, Corporate Tickets

Gulf Funds Near Deal to Back Paramount's $81 Billion Takeover of Warner – WSJ

Massive M&A shapes sports media future.

Media Rights, M&A, Streaming, Investment, Strategy

How Sports Illustrated is getting back in the game after scandal, layoffs – LA Times

Media-business turnaround after challenges.

Media, Business Models, Brand, Events, AI

Professional Sports

Bills want home opener at new Highmark Stadium to be a prime-time game – Buffalo News *

New venue as a business platform.

NFL, Venues, Media, International, Private Equity

FanCode obtains broadcast rights for The Masters, PGA Championships and US Open – Sports Mint Media

FanCode's broadcast rights acquisition.

Media Rights, Golf, FanCode, Broadcasting

The PWHL Packed Madison Square Garden for the Most-Attended Women's Hockey Game Ever – Front Office Sports

Record attendance at women's hockey game.

PWHL, Women's sports, Ticketing, Venues, Sponsorship

Digital & Social

Writing With AI Is Harder Than You Think – Every.to

Deep dive on AI as a writing partner.

AI, Content, Marketing, Workflow, Productivity

AI

OpenAI's cap table is more crowded than people think – X (Twitter)

OpenAI cap table breakdown.

AI, Business, Strategy, Investment, Technology

Perplexity unveils Computer for taxes – Perplexity AI *

AI agents for tax returns.

AI, Automation, Operations, Finance, Technology

Make you think

March's top selling sports cards, plus the Shohei Ohtani card defying the odds – The Athletic

Intersection of collectibles and fandom.

Collectibles, Business Models, Revenue, Data, Fandom

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