AFL’s Gather Round costs, NFL’s Melbourne Expansion & The AI Data Economy

‘It's a Scam': What the AFL and City of Adelaide Won't Tell You About Gather Round – ESPN – ESPN *

Article highlights financial challenges of attending major sports event.

AFL, Sports Marketing, Event Management, Sponsorship, Fan Engagement

Rams, Zillow open the ‘Draft House' to the public – Sports Business Journal 

Standout sponsorship/experience case from Rams-Zillow.

Sponsorship, Experiential, NFL, RealEstate, Marketing

Broncos owners buy 40% ownership stake in the Colorado Rockies – Denver Post *

Cross-ownership in same market impacts venue strategy.

Ownership, Venue, Strategy, Sponsorship, NFL

Goodell promises Melbourne game will not be a one-off – Reuters *

Strategic international expansion with NFL game in Melbourne.

NFL, International, Events, Ticketing, Strategy

Arsenal builds direct-to-fan ecosystem with new Meta digital engagement partnership – Sport Mint

Arsenal's Meta partnership enhances digital fan engagement.

Football, Marketing, Digital Engagement, Social Media, Arsenal

Meta reenters the AI race with Muse Spark – The Verge *

Meta's multimodal model impacts sports fan engagement.

AI, Social-Media, Marketing, Fan-Engagement, Sponsorship

The Market for Making AI Better – Every To *

‘Data as an input to AI' economy framework.

AI, Data, Media, Business Models, Sports Tech

How colours affect the way you think – BBC

Colour influences design and marketing decisions.

Branding, Design, Fan Experience, Marketing, Behavioural Science