In this episode of Sports Geek, Sean Callanan chats with Dustin Lockett, General Manager at FIBA Women's Basketball World Cup 2022.

On this podcast, you'll learn about:

  • How Dustin started his career in the sports industry.
  • How he planned major events in the midst of pandemic.
  • How he managed to execute a sold out ticket during pandemic.
  • What are his best strategies when it comes to sponsorships.
  • His memorable experiences and key lessons from FIBA.
DustinLockett on Sports Geek

Listen to Dustin Lockett from FIBA Women's Basketball World Cup 2022 on Sports Geek

Can't see podcast player? Click here to listen

Pick my brain

Want some help on a campaign, sponsorship or content but don’t know where to start? Book a time with Sean Callanan for a Pick My Brain session.

The Pick my brain session is a two-hour video consulting session where you can get Sean’s thoughts and opinions on ticketing or sponsorship campaigns, campaign development and digital content review.

Pick My Brain session with Sean Callanan

Resources from the podcast

As discussed on the podcast

Some great stats from the FIBA Women's Basketball World Cup:

  • Highest attendance in the history of the competition – 145,519
  • Sell-out Finals session with 15,895 followed by China vs United States game with 9447
  • Ticket sales and revenue exceeding targets, forecast and expectations
  • Delivered a carbon neutral event and achieving our ambition to be the most sustainable FWBWC since inception
  • Broadcast, digital, social, print and media reach figures exceeding all previous Women’s World Cups
  • Broadcast audience of 210 million an increase of 130 per cent compared with 2018 – 88
  • Five-fold increase in social media from 2018
  • 190 per cent increase in Australian viewing audiences
  • 1.1 billion social media impressions – five times greater than 2018
  • 1.5 million FIBA Women’s World Cup website views

Lauren Jackson's last dance

What a comeback and what a final game for Lauren Jackson!

What a sight!

See you at SEAT in Las Vegas

Join us at SEAT in Las Vegas - June 23-26

Join Sean at SEAT Las Vegas in June.  All attendees will have the option to claim a discounted Pick My Brain session.

Listen to Sports Geek

Sports Geek podcast available on all podcast platforms

Check out Sports Geek Amplify

Sports Geek Amplify out now - all episodes available in Sports Geek podcast feed