In this episode of Sports Geek, Sean Callanan chats with Dustin Lockett, General Manager at FIBA Women's Basketball World Cup 2022.
On this podcast, you'll learn about:
- How Dustin started his career in the sports industry.
- How he planned major events in the midst of pandemic.
- How he managed to execute a sold out ticket during pandemic.
- What are his best strategies when it comes to sponsorships.
- His memorable experiences and key lessons from FIBA.
Listen to Dustin Lockett from FIBA Women's Basketball World Cup 2022 on Sports Geek
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Pick my brain
Want some help on a campaign, sponsorship or content but don’t know where to start? Book a time with Sean Callanan for a Pick My Brain session.
The Pick my brain session is a two-hour video consulting session where you can get Sean’s thoughts and opinions on ticketing or sponsorship campaigns, campaign development and digital content review.
Resources from the podcast
- Connect with Dustin Lockett on LinkedIn and send him a message that you listened to this podcast episode.
- Follow FIBA Women's Basketball World Cup across social media
- Check out the Sports Geek Amplify series
- Check out some more Sports Geek episodes you might enjoy:
- Learn more about my Collingwood Board Election campaign
As discussed on the podcast
Some great stats from the FIBA Women's Basketball World Cup:
- Highest attendance in the history of the competition – 145,519
- Sell-out Finals session with 15,895 followed by China vs United States game with 9447
- Ticket sales and revenue exceeding targets, forecast and expectations
- Delivered a carbon neutral event and achieving our ambition to be the most sustainable FWBWC since inception
- Broadcast, digital, social, print and media reach figures exceeding all previous Women’s World Cups
- Broadcast audience of 210 million an increase of 130 per cent compared with 2018 – 88
- Five-fold increase in social media from 2018
- 190 per cent increase in Australian viewing audiences
- 1.1 billion social media impressions – five times greater than 2018
- 1.5 million FIBA Women’s World Cup website views
Lauren Jackson's last dance
Once a 𝙇𝙀𝙂𝙀𝙉𝘿, forever a 𝙇𝙀𝙂𝙀𝙉𝘿 🐐
Lauren Jackson's Last Dance was 𝐒𝐏𝐄𝐂𝐓𝐀𝐂𝐔𝐋𝐀𝐑 🔥 💃#FIBAWWC x @BasketballAus x @laurenej15 pic.twitter.com/4qzpDp3J6B
— FIBA Women's Basketball World Cup (@FIBAWWC) October 6, 2022
What a comeback and what a final game for Lauren Jackson!
🇦🇺 Re-live all the highlights from Lauren Jackson's epic bronze medal game! 🥉
📊 30 PTS | 7 REB | 2 STL | 11-16 FG@FIBAWWC #FIBAWWC pic.twitter.com/fqPEdGw1aP
— NBA Australia (@NBA_AU) October 2, 2022
What a sight!
1️⃣4️⃣5️⃣,5️⃣1️⃣9️⃣ fans set a new all-time #FIBAWWC attendance record 🙌 https://t.co/wFS3l3cnWS
— FIBA Women's Basketball World Cup (@FIBAWWC) October 1, 2022
See you at SEAT in Salt Lake City
Join us at SEAT Conference in Salt Lake City Utah on July 14-15 2023. Many of our podcast guests are SEAT attendees.
SEAT is the conference where sports technology executives unite to discuss and solve the tech problems the sports industry is facing. Collaboration across multiple tracks of technology, digital and data has helped the sports industry deliver improvements across stadium access, wi-fi, security, fan engagement, social media, digital content, ticketing and sponsorship revenue. Sean Callanan, Sports Geek