On this week's episode, Sean catches up with Doug O'Donnell, Senior Director of Digital Communications at Spurs Sports and Entertainment. Sean chats with Doug about his agency experience and how they measure digital and the strategy they put in place to develop content that resonates with Spurs sponsors and fans alike.
On this podcast you'll learn about:
- Doug's early days at the Spurs conducting a digital content audit, redefining the purpose of their platforms and reporting analytics
- The Spurs immersing the sponsorship and digital teams and providing education to the sponsorship team of their digital assets
- Aligning Spurs brand equity with sponsors brand to still provide “fan first content” rather than forced relationships with sponsors
- “Team first”: protecting the unique team brand and culture on social media