David Mackay is a Strategy Consultant in Sports, Media and Entertainment at SPP. Sean chats with David about sports business trends and building sports businesses for long-term success

On this Sports Geek Podcast you will learn:

  • How big is Sports Business?
  • The importance of long-term planning in sports
  • Developing strong structures and frameworks for leagues and clubs
  • The importance of fan (customer) experience
  • How fans underpin sporting revenues
  • When should sports compete and when should they collaborate
  • What you can learn from other industries
  • Every function thinks they’re the poor under-resourced cousin
  • How you can catch up with Sean in London and San Franscisco
David Mackay on the business of sustainability in sports

Resources from the podcast

Posts from David you may have missed

Smart advice

A look at salary caps

Some fun at Asian Cup

Completely agree on Asian Cup David.


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Attendees include Arsenal, Manchester City, Manchester United, San Francisco 49ers, Atlanta Braves, English Cricket Board, MLBAM, New York Giants, Team GB, West Ham and more.


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David Mackay on building sustainability in sports Transcription

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