Brendan Donohue has 22 years experience in the sports industry. He started his career in sports working on the team business mostly revenue side which lasted for thirteen years. He eventually found himself working in the NBA Offices working with the team marketing operations group helping team drive their local businesses. This led him to his current role at the NBA 2K League as a Managing Director.
Thanks again to Brendan Donohue from NBA 2K League for being this week's guest
3:08 What Brendan Donohue has learned in the first season of NBA 2K League
4:04 The NBA 2K League’s KPIs
7:35 What traditional sports can learn from esports
8:20 Brendan’s sports background
9:23 How they are engaging sponsors and partners
10:35 The significance of endemic and non-endemic brands and products in esports
12:03 How the NBA 2K League players prepare for the games
14:19 Brendan on developing esports content to engage fans
15:25 How the NBA 2K League players engage in social media
16:12 The plans for building infrastructures – stadiums and arenas for esports
18:30 NBA 2K League and Twitch partnership
18:58 Sports Geek Closing Five
26:05 Sean chat more about the latest #SportsGeekTrip in the US
30:12 Sports Geek Nation members first meetup in NYC
33:18 Digital to Dollars – digitaltodollars.com is now live
A peek into an esports arena. Cool!
Nice gaming gadgets on display
Good to know about the NBA 2K League awards
What it's like to watch an esports game?
Sean toured the NBA headquarters on the recent #SportsGeekTrip