Inside the NBA 2K world with Bucks Gaming – Cayle Drabinksy

On this week's episode, Sean chats with Cayle Drabinsky Director of Business Operations and Co-Director of Bucks Gaming. Sean and Cayle chat about NBA 2K League Season 1, esports and integrating Bucks Gaming into the Milwaukee Bucks business.

On this podcast you'll learn about:

  • Cayle Drabinsky on how his role at Milwaukee Bucks evolved through the years
  • How the Bucks Gaming team prepared for their NBA 2K League entry
  • What opportunities they see from esports that will benefit Bucks' business
  • How they leverage their digital team working on Bucks Gaming
  • How they support the NBA 2K League players on health and wellness
  • Launch of Sports Geek Nation, listen to podcast to find out how you can join as a Foundation member
Brisbane Broncos – Big brand, Big responsibility with Kurt Brutton

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Sean Callanan Speaks

Resources from the podcast

Highlights from podcast with Cayle Drabinsky

3:20 Cayle Drabinsky’s role at the Bucks prior to NBA 2K League launch

5:48 The advantages of integrating NBA 2K League to the Bucks’ business

7:14 How they prepared to form the Bucks’ 2K League team

10:25 Cayle on how they support their players in terms of health and wellness

12:30 The opportunities NBA 2K League offers to Milwaukee Bucks

17:26 The advantages of Twitch broadcast on engagement point of view

20:26 How esports open doors for sponsorship and brands

22:11 Leveraging the Bucks Gaming digital team

27:24 The team’s goals for NBA 2K League Season 1

30:10 How the players compete in the esports tournament

31:36 The Buck’s future plans on their esports venture

32:14 Sports Geek Closing Five

38:04 Sean announces Sports Geek Nation Foundation membership, listen in to find out how you can join

Some tweets/posts you may have missed

From the NBA 2K League studios in NYC

What NBA 2K practice looks like for Bucks Gaming athletes.

A peek into the actual competition. Nice win!

What NBA 2K League looks like on Twitch

Thanks for the review on iTunes

Great to learn off

★★★★★ in Apple Podcasts by Flippa413 from Australia on April 27, 2018

Great guests who share plenty. Always plenty to learn

Leave a review on iTunes

About the Author:

Sean understands the sports digital landscape, that’s why he started Sports Geek. Working with clients across the sports digital world he helps teams & leagues drive more revenue from digital and is focussed getting "cheeks on the seats" in stadiums. You can hear him on Sports Geek Podcast or presenting keynotes at sports conferences around the world. Send him a tweet @seancallanan or message him in Sports Geek Nation Slack community.

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