On this week's episode Sean catches up with Mac Slavin, Digital and Social Media Specialist for Detroit Tigers to discuss his role behind the scenes in the changing digital landscape.
On this podcast you'll learn about:
- The importance of the off season and still engaging the fan
- How the Tigers are developing their strategies for Instagram Stories and Snapchat to offer even more content to fans
- How it's now the “big 4” platforms and Snapchat needs to be included in the strategy
- Opening Day preparations and the content planning involved but also trying to balance that with content as it happens
- “Your biggest brand ambassador are your fans”
Resources from the podcast
- Thanks again to Mac Slavin from Detroit Tigers, follow him on Twitter @MacSlavin, LinkedIn and Instagram
- Follow Detroit Tigers on Twitter @Tigers, Instagram, Facebook and Snapchat
- Other Sports Geek podcast episodes you might be interested in:
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Some tweets you may have missed
Let's do this!
.@tigers
Let's do this!#VoteMarte: Text N4 to 89269#VoteKinsler: Text A1 to 89269 pic.twitter.com/gfkrtTLB6G— Pirates (@Pirates) July 6, 2016
Tigers/Pirates teaming up for votes
.@Pirates Screenshots, tweets, RTs, everything counts! We'll pick random winners as we go! #VoteKinsler #VoteMarte pic.twitter.com/rzedGIxzhf
— Detroit Tigers (@tigers) July 8, 2016
Can you tell we're excited?
🎵 Guess who's back, back again,
Baseball's back, tell a friend.
Guess who's back,
guess who's back,
guess who's back 🎵#OpeningDayDET pic.twitter.com/xLdWJL40mG— Detroit Tigers (@tigers) April 7, 2017
#ThankYouFans
Ticket's sold for #OpeningDayDET: 45,013.
That's the 6th-highest #OpeningDayDET at @ComericaPark and the 7th-most overall. #ThankYouFans pic.twitter.com/VDym0EzamJ
— Detroit Tigers (@tigers) April 7, 2017
Opening Day celebrations
No one celebrates Opening Day like Detroit does. #OpeningDayDET pic.twitter.com/I3gUeZaXnU
— Detroit Tigers (@tigers) April 7, 2017
A little back story on this one – J.D. had just come off the DL to pinch hit, first swing is a home run. Mac said it might be one of the loudest moments he's ever heard at Comerica Park).
🎵 Guess who's back, back again? J.D.'s back, tell a friend. 🎵https://t.co/pBcuHsVFig
— Detroit Tigers (@tigers) August 4, 2016
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Thanks for the review on iTunes
I never miss an episode
in iTunes by Marty Jaynes from UK on March 31, 2016
I started listening to these podcasts about a year ago and have been binge listening ever since. They are a fantastic listen, really interesting and very informative for anyone already working in sport or looking to grow their knowledge of the industry. The only problem is…I need more of them to get me through my week. Keep up the great work!
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See you at SEAT in Salt Lake City
Join us at SEAT Conference in Salt Lake City Utah on July 14-15 2023. Many of our podcast guests are SEAT attendees.
SEAT is the conference where sports technology executives unite to discuss and solve the tech problems the sports industry is facing. Collaboration across multiple tracks of technology, digital and data has helped the sports industry deliver improvements across stadium access, wi-fi, security, fan engagement, social media, digital content, ticketing and sponsorship revenue. Sean Callanan, Sports Geek
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