On this week's episode Sean catches up with Mac Slavin, Digital and Social Media Specialist for Detroit Tigers to discuss his role behind the scenes in the changing digital landscape.

On this podcast you'll learn about:

  • The importance of the off season and still engaging the fan
  • How the Tigers are developing their strategies for Instagram Stories and Snapchat to offer even more content to fans
  • How it's now the “big 4” platforms and Snapchat needs to be included in the strategy
  • Opening Day preparations and the content planning involved but also trying to balance that with content as it happens
  • “Your biggest brand ambassador are your fans”
Behind the scenes of Detroit Tigers digital with Mac Slavin

Resources from the podcast

Sign up for these:

Some tweets you may have missed

Let's do this!

Tigers/Pirates teaming up for votes

Can you tell we're excited?

#ThankYouFans

Opening Day celebrations

A little back story on this one – J.D. had just come off the DL to pinch hit, first swing is a home run. Mac said it might be one of the loudest moments he's ever heard at Comerica Park).

.

Another successful #OpeningDayDET.

A post shared by Mac Slavin (@macslavin) on

Thanks for the review on iTunes

I never miss an episode

in iTunes by Marty Jaynes from UK on March 31, 2016

I started listening to these podcasts about a year ago and have been binge listening ever since. They are a fantastic listen, really interesting and very informative for anyone already working in sport or looking to grow their knowledge of the industry. The only problem is…I need more of them to get me through my week. Keep up the great work!

Join #SportsBiz Slack community

Download Podcast Transcription

Listen to Sports Geek

Sports Geek podcast available on all podcast platforms

Support our content efforts on Patreon

We've been producing podcasts at Sports Geek since 2013 as a way to stay connected with people we work with and learn new trends in sports business.

As Sean Callanan, founder of Sports Geek and host of the Sports Geek podcast, has mentioned on the podcast before: “The podcast is for my clients of Sports Geek – past, current & future”.  It has also been a tremendous channel to grow the Sports Geek client roster.

What we didn't see coming was the tremendous support from the sports business industry from around the world.  We've had emails, DMs, tweets come in from listeners from all over who continue to listen and support all Sports Geek content.

Our Patreon campaign gives YOU a chance to support our efforts in producing content for the sports business world through podcasts, guides and email newsletters.

Become a Patron of Sports Geek for as little as $4

Our supporters (become one)

Sports Where I Am
Tradable Bits
Stellaralgo
Creator Global
SPP
SG Esports
Reuters Sports
Gravitas
Sporty Trip
Glory League
Lumin Sports Technology
DecPR
RefLIVE
POPA (Projects of PAssion)
Shunt
Mekko Graphics
Pronto CX
Tappit
Interact Sport
Sport Business Partners
Stattr
Clevanet Solutions
Checkmate Public Affairs
Digital Ticket Consulting

Startup Supporters (learn how you can qualify)

Fancam
Rosterfy
Live Graphics Systems (LIGR)
Brizi
Spalk
WaitTime
Sportility
Pickstar
Support Sports Geek on Patreon
Sign up as a Business Patron