On this week's episode Sean catches up with Mac Slavin, Digital and Social Media Specialist for Detroit Tigers to discuss his role behind the scenes in the changing digital landscape.

On this podcast you'll learn about:

  • The importance of the off season and still engaging the fan
  • How the Tigers are developing their strategies for Instagram Stories and Snapchat to offer even more content to fans
  • How it's now the “big 4” platforms and Snapchat needs to be included in the strategy
  • Opening Day preparations and the content planning involved but also trying to balance that with content as it happens
  • “Your biggest brand ambassador are your fans”
Behind the scenes of Detroit Tigers digital with Mac Slavin

Resources from the podcast

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Some tweets you may have missed

Let's do this!

Tigers/Pirates teaming up for votes

Can you tell we're excited?


Opening Day celebrations

A little back story on this one – J.D. had just come off the DL to pinch hit, first swing is a home run. Mac said it might be one of the loudest moments he's ever heard at Comerica Park).


Another successful #OpeningDayDET.

A post shared by Mac Slavin (@macslavin) on

Thanks for the review on iTunes

I never miss an episode

in iTunes by Marty Jaynes from UK on March 31, 2016

I started listening to these podcasts about a year ago and have been binge listening ever since. They are a fantastic listen, really interesting and very informative for anyone already working in sport or looking to grow their knowledge of the industry. The only problem is…I need more of them to get me through my week. Keep up the great work!

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Join us at SEAT Conference in Salt Lake City Utah on July 14-15 2023. Many of our podcast guests are SEAT attendees.

Join me at SEAT Salt Lake City July 14-15 2023

SEAT is the conference where sports technology executives unite to discuss and solve the tech problems the sports industry is facing. Collaboration across multiple tracks of technology, digital and data has helped the sports industry deliver improvements across stadium access, wi-fi, security, fan engagement, social media, digital content, ticketing and sponsorship revenue. Sean Callanan, Sports Geek

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