In this episode I catch up with Eric Fernandez, Founder and Managing Partner of SportsDesk Media.
On this Sports Geek Podcast you will learn about:
- Turning fan passion into brand passion
- Data is meaningless, insights are invaluable
- Eric's thoughts on how sponsorship changed in last 15 years
- How Cleveland Browns nabbed a new sponsorship simply from analysing data
- How UFC is tackling and targeting cord cutters
- How sponsorship has moved to activations through digital
- My thoughts on Kobe's retirements, the social media stats and missed opportunities
- Are you pixelling your website?
Resources from the podcast
- Connect with Eric Fernandez on Linkedin and Twitter @eman14
- Check out SportsDesk Media's website
- Follow @SportsDeskMedia on Twitter
- Read my article on Kobe's retirement and the power of the athlete digital platforms
- Revisit my podcast with Dan Migala (one of SportsDesk's co-founders) earlier this year on Big Bash success
- Have you signed up for weekly Sports Geek News?
Tweets from Eric
New toys for the office
New toys for the @GoTeamPCG & @SportsDeskMedia office courtesy of @DanMigala. #betterthanabeerfridge pic.twitter.com/Ek0h3LycSX
— JoSabato (@JoSabato) December 4, 2015
Agree ouch!
Ouch! RT @stringsays: looks like the horns misspelled "prestigious" on all of their offer letters. pic.twitter.com/ApuQBbQupc
— Eric Fernandez (@eman14) August 1, 2015
Interesting kiss cam
Good move Clipps RT @ArashMarkazi: Steve Ballmer and Mark Cuban on the Kiss Cam, well, kind of. pic.twitter.com/dmNJBb3C0f
— Eric Fernandez (@eman14) October 30, 2015
Great opening day 2 by Dan Migala
Nice opening @danmigala #SEAT2015 @SEATconference "be opportunistic, openness matters & share the dream!" pic.twitter.com/ZkjBTDaxqM
— Eric Fernandez (@eman14) July 21, 2015
So true
Love this. So true. RT @ArtOfLinkedIn: People I most enjoy working with — jeffweiner pic.twitter.com/EjwoccNUBE
— Eric Fernandez (@eman14) May 24, 2015
Always great working with Eric
Drinks up! RT@seancallanan: Thanks for the tweetage for my #NSF15 keynote today, hope you're enjoying happy hour… pic.twitter.com/QDXgn22mW7
— Eric Fernandez (@eman14) February 9, 2015
Love this quote on Big Data
@vvargas – great way to define Big Data… pic.twitter.com/XNAWKQvQjT
— Eric Fernandez (@eman14) September 8, 2014
Sports Geek Podcast by the numbers
Thanks for the review on iTunes
Bringing out your inner Sportsgeek
in iTunes by Lukeysi from Australia on November 27, 2015
Stumbled across this podcast over the last month and have now gone back and listened to over most of the episodes. I haven't listened to one where I haven't learning something new and been inspired… I even had a tear listening to episode 74. I look forward to meeting Sean at some point over the next few years and attending SEAT myself!
Want our guide to Facebook Business Manager?
Eric Fernandez on Turning Fan Passion into Brand Passion Transcription
Listen to Sports Geek
Support our content efforts on Patreon
As Sean Callanan, founder of Sports Geek and host of the Sports Geek podcast has mentioned on the podcast before: “The podcast is for my clients of Sports Geek – past, current & future”. It has also been a tremendous channel to grow the Sports Geek client roster.
What we didn't see coming was the tremendous support from the sports business industry from around the world. We've had emails, DMs, tweets come in from listeners from all over who continue to listen and support all Sports Geek content.
Each month here is the sports business content we deliver:
- Sports Geek podcast interviews – weekly deep-dive interviews with sports executives sharing best practice and case studies
- Sports Geek News – a weekly curated email by Sean Callanan all the sports business, marketing & technology articles you may have missed.
Our Patreon campaign gives YOU a chance to support our efforts in producing content for the sports business world through podcasts, guides and email newsletters.
PLEASE CHECK OUT AND SUPPORT THE BUSINESSES BELOW
Our supporters (become one)
