In this episode I catch up with Eric Fernandez, Founder and Managing Partner of SportsDesk Media.

On this Sports Geek Podcast you will learn about:

  • Turning fan passion into brand passion
  • Data is meaningless, insights are invaluable
  • Eric's thoughts on how sponsorship changed in last 15 years
  • How Cleveland Browns nabbed a new sponsorship simply from analysing data
  • How UFC is tackling and targeting cord cutters
  • How sponsorship has moved to activations through digital
  • My thoughts on Kobe's retirements, the social media stats and missed opportunities
  • Are you pixelling your website?
Eric Fernandez from Sports Desk Media

Resources from the podcast

Tweets from Eric

New toys for the office

Agree ouch!

Interesting kiss cam

Great opening day 2 by Dan Migala

So true

Always great working with Eric

Love this quote on Big Data

Sports Geek Podcast by the numbers

iTunes Reviews

Please leave an iTunes Review

We'd be very grateful if you left an iTunes review, thanks in advance

Thanks for the review on iTunes

Bringing out your inner Sportsgeek

in iTunes by Lukeysi from Australia on November 27, 2015

Stumbled across this podcast over the last month and have now gone back and listened to over most of the episodes. I haven't listened to one where I haven't learning something new and been inspired… I even had a tear listening to episode 74. I look forward to meeting Sean at some point over the next few years and attending SEAT myself!

Want our guide to Facebook Business Manager?


Free Download Guide

Setup Facebook Business Manager in just 15 minutes

Eric Fernandez on Turning Fan Passion into Brand Passion Transcription

Download Podcast Transcription

Listen to Sports Geek

Sports Geek podcast available on all podcast platforms

Support our content efforts on Patreon

We've been producing podcasts at Sports Geek since 2013 as a way to stay connected with people we work with and learn new trends in sports business.

As Sean Callanan, founder of Sports Geek and host of the Sports Geek podcast, has mentioned on the podcast before: “The podcast is for my clients of Sports Geek – past, current & future”.  It has also been a tremendous channel to grow the Sports Geek client roster.

What we didn't see coming was the tremendous support from the sports business industry from around the world.  We've had emails, DMs, tweets come in from listeners from all over who continue to listen and support all Sports Geek content.

Our Patreon campaign gives YOU a chance to support our efforts in producing content for the sports business world through podcasts, guides and email newsletters.

Become a Patron of Sports Geek for as little as $4

Our supporters (become one)

SEAT Conference - 2020 Minneapolis June 27 – July 1
Sports Where I Am
Tradable Bits
Creator Global
SG Esports
Reuters Sports
Sporty Trip
Glory League
Lumin Sports Technology
POPA (Projects of PAssion)
Mekko Graphics
Pronto CX
Interact Sport
Sport Business Partners
Clevanet Solutions
Checkmate Public Affairs
Digital Ticket Consulting

Startup Supporters (learn how you can qualify)

Live Graphics Systems (LIGR)
Support Sports Geek on Patreon
Sign up as a Business Patron