In this episode I catch up with Eric Fernandez, Founder and Managing Partner of SportsDesk Media.

On this Sports Geek Podcast you will learn about:

  • Turning fan passion into brand passion
  • Data is meaningless, insights are invaluable
  • Eric's thoughts on how sponsorship changed in last 15 years
  • How Cleveland Browns nabbed a new sponsorship simply from analysing data
  • How UFC is tackling and targeting cord cutters
  • How sponsorship has moved to activations through digital
  • My thoughts on Kobe's retirements, the social media stats and missed opportunities
  • Are you pixelling your website?
Eric Fernandez from Sports Desk Media

Resources from the podcast

Tweets from Eric

New toys for the office

Agree ouch!

Interesting kiss cam

Great opening day 2 by Dan Migala

So true

Always great working with Eric

Love this quote on Big Data

Sports Geek Podcast by the numbers

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Bringing out your inner Sportsgeek

in iTunes by Lukeysi from Australia on November 27, 2015

Stumbled across this podcast over the last month and have now gone back and listened to over most of the episodes. I haven't listened to one where I haven't learning something new and been inspired… I even had a tear listening to episode 74. I look forward to meeting Sean at some point over the next few years and attending SEAT myself!

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Eric Fernandez on Turning Fan Passion into Brand Passion Transcription

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