In this episode I catch up with Eric Fernandez, Founder and Managing Partner of SportsDesk Media.
On this Sports Geek Podcast you will learn about:
- Turning fan passion into brand passion
- Data is meaningless, insights are invaluable
- Eric's thoughts on how sponsorship changed in last 15 years
- How Cleveland Browns nabbed a new sponsorship simply from analysing data
- How UFC is tackling and targeting cord cutters
- How sponsorship has moved to activations through digital
- My thoughts on Kobe's retirements, the social media stats and missed opportunities
- Are you pixelling your website?
Resources from the podcast
- Connect with Eric Fernandez on Linkedin and Twitter @eman14
- Check out SportsDesk Media's website
- Follow @SportsDeskMedia on Twitter
- Have you signed up for weekly Sports Geek News?
SportNXT – Melbourne – 7-9 September 2026
Join Sean Callanan and sports executives from around the world to shape the future of sport.
Digital To Dollars is the five-pillar process pro teams and leagues have used for a decade to turn digital audiences into revenue, and it’s coming soon as a self-paced program. Those on the waitlist will get 20% off upon launch.
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