In this Sports Geek episode, Sean Callanan chats with Avan Lee, CEO of Hurricanes Rugby.

On this podcast, you'll learn about:

  • Continued success of the Hurricanes in the Super Rugby
  • The vital role of grassroots connections and fan engagement in growing the game
  • The impact of women's Sports on creating a fanbase
  • The importance of community and giving back through philanthropy
  • Why attitude and personality are critical in sports
  • What Sean is planning as keynote topics for 2024
Avan Lee on Sports Geek

Listen to Avan Lee on Sports Geek

Can't see podcast player? Click here to listen

Pick my brain

Want some help on a campaign, sponsorship or content but don’t know where to start? Book a time with Sean Callanan for a Pick My Brain session.

The Pick my brain session is a two-hour video consulting session where you can get Sean’s thoughts and opinions on ticketing or sponsorship campaigns, campaign development and digital content review.

Pick My Brain session with Sean Callanan

Resources from the podcast

As discussed on the podcast

2024 Fixtures

All Blacks players

Future Fanbase

See you at SEAT in Las Vegas

Join us at SEAT in Las Vegas - June 23-26

Join Sean at SEAT Las Vegas in June.  All attendees will have the option to claim a discounted Pick My Brain session.

Listen to Sports Geek

Sports Geek podcast available on all podcast platforms

Check out Sports Geek Amplify

Sports Geek Amplify out now - all episodes available in Sports Geek podcast feed