In this episode of Sports Geek, Sean Callanan chats with Alfonso Medina, Head of Media Rights at Tennis Australia

On this podcast, you'll learn about:

  • What Alfonso learned about media rights working at ESPN and The Football League
  • How did Alfonso end up working in Australia?
  • The difference between domestic and international media rights
  • What commercial partners are looking for from the Australian Open
  • How streaming has changed the media rights game
  • Latest trends in media & sports
Alfonso Medina on Sports Geek

Listen to Alfonso Medina from Tennis Australia on Sports Geek

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Pick my brain

Want some help on a campaign, sponsorship or content but don’t know where to start? Book a time with Sean Callanan for a Pick My Brain session.

The Pick my brain session is a two-hour video consulting session where you can get Sean’s thoughts and opinions on ticketing or sponsorship campaigns, campaign development and digital content review.

Pick My Brain session with Sean Callanan

Resources from the podcast

As discussed on the podcast

Memories from 2022 Australian Open

Two Aussie champions

Ash Barty – what a career


See you at SEAT in Salt Lake City

Join us at SEAT Conference in Salt Lake City Utah on July 14-15 2023. Many of our podcast guests are SEAT attendees.

Join me at SEAT Salt Lake City July 14-15 2023

SEAT is the conference where sports technology executives unite to discuss and solve the tech problems the sports industry is facing. Collaboration across multiple tracks of technology, digital and data has helped the sports industry deliver improvements across stadium access, wi-fi, security, fan engagement, social media, digital content, ticketing and sponsorship revenue. Sean Callanan, Sports Geek

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