In this episode of Sports Geek, Sean Callanan chats with Alfonso Medina, Head of Media Rights at Tennis Australia
On this podcast, you'll learn about:
- What Alfonso learned about media rights working at ESPN and The Football League
- How did Alfonso end up working in Australia?
- The difference between domestic and international media rights
- What commercial partners are looking for from the Australian Open
- How streaming has changed the media rights game
- Latest trends in media & sports
Listen to Alfonso Medina from Tennis Australia on Sports Geek
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Pick my brain
Want some help on a campaign, sponsorship or content but don’t know where to start? Book a time with Sean Callanan for a Pick My Brain session.
The Pick my brain session is a two-hour video consulting session where you can get Sean’s thoughts and opinions on ticketing or sponsorship campaigns, campaign development and digital content review.
Resources from the podcast
- Connect with Alfonso Medina on LinkedIn, and send him a message that you listened to this podcast episode via Twitter @fonzm3dina.
- Follow Tennis Australia across social media
- Follow Australia Open across social media
- Facebook – Australian Open
- Twitter – @AustralianOpen
- Instagram – @AustralianOpen
- Check out the Sports Geek Amplify series
- Check out some more Sports Geek episodes you might enjoy:
As discussed on the podcast
Memories from 2022 Australian Open
Strike a pose 🏆🙌#AusOpen • #AO2022 pic.twitter.com/Wfk7Q4VXfl
— #AusOpen (@AustralianOpen) January 30, 2022
Two Aussie champions
Too late to share Australian of the Year?!?
Ash you are the best human. So happy for you and your team. Very proud I get to call you a mate xx #ausopen @ashbarty pic.twitter.com/TF7aTaVWAj
— Dylan Alcott (@DylanAlcott) January 29, 2022
Ash Barty – what a career
Unstoppable 🤯
Ash Barty dispatches Madison Keys in 62 minutes to become the first Aussie since 1980 to reach the #AusOpen women's singles final.#GoAussies • #AO2022 pic.twitter.com/PdgJ6cKyUS
— TennisAustralia (@TennisAustralia) January 27, 2022
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SEAT is the conference where sports technology executives unite to discuss and solve the tech problems the sports industry is facing. Collaboration across multiple tracks of technology, digital and data has helped the sports industry deliver improvements across stadium access, wi-fi, security, fan engagement, social media, digital content, ticketing and sponsorship revenue. Sean Callanan, Sports Geek
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