On this week's episode Sean catches up with Nigel Smart, Chief Operating Officer at Adelaide Football Club. Sean chats with Nigel about his football career at Adelaide Crows, his transition into business world and returning to the club and the expansion of the Crows business via AFLW and esports.

On this podcast you'll learn about:

  • Nigel's transition from a AFL footballer and preparing for “life after football” and how he returned to the Adelaide FC
  • What the Crows learned from the launch of the AFL Women's League and how they managed their resources internally to support it
  • How the AFLW has bought growth to the club and engaged more women in football at the grass roots level
  • What process they went through to become the first Australian sporting team to dive into esports acquiring Legacy esports team
  • How esports can act as a new revenue stream for the club when traditional streams are becoming exhausted
Nigel Smart on entering sports business and esports

Resources from the podcast

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Betts vs Betts

Legacy team at Adelaide FC

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Thanks for the review on iTunes

Five stars

in iTunes by TristanFurney from Australia on June 26, 2017

The Sports Geek Podcast is a wonderful listen for those who work in sports or are interested in the behind-the-scenes of how a sporting business operates. With a focus on digital and fan engagement, Sean's guests each bring insight into strategies applied at their club, agency or league. I feel every episode has at least one solid takeaway and often career tips are provided for those who are looking to break into the industry.