In this episode I catch up with Michael Conley from Cleveland Cavaliers on this Sports Geek Podcast you will learn about:
- How broadcasting first approached digital
- How the Cavaliers digital team had evolved to serve multiple parts of the Cavs business
- What it was like when LeBron James announced he was returning
- What planning was put in place before the announcement happened
- How the Cavs partnership with Sanitarium for Australia Day developed
- Why it's important to understand the needs of the sponsors to deliver campaigns that work
- How to embrace “out of the box” thinking from minor league level up to the pros.
Resources from the podcast
- Connect with Michael Conley on Twitter @mpconley and on Linkedin
- Follow Cleveland Cavaliers at Cavs.com, @Cavs on Twitter, @Cavs on Instagram.
- Be sure to download the Cavs App
- Announcement of Cavs partnership with Up & Go & reports back in Australia
- Delly chats with Cavs fans before the Australia Day game and announcing it on Facebook
- Have you signed up for weekly Sports Geek News?
- Have you joined the world's largest #SportsBiz Slack Community?
What you've missed from Cavs on Australia Day
#CavsAustraliaDay powered by @upandgoau is looking ACE! A photo posted by Cleveland Cavaliers (@cavs) on Jan 25, 2016 at 2:34pm PST
Delly loved the Australia Day game
Happy #AustraliaDay 🇦🇺 thanks to everyone for making the #CavsAustraliaDay special, it was awesome 👍 https://t.co/MRIRN7J33O
— Matthew Dellavedova (@matthewdelly) January 26, 2016
On behalf of @matthewdelly, Happy #AustraliaDay to all our fans Down Under! #CavsAustraliaDayhttps://t.co/YPjzsGfm1q
— Cleveland Cavaliers (@cavs) January 26, 2016
On behalf of @matthewdelly, Happy #AustraliaDay to all our fans Down Under! #CavsAustraliaDayhttps://t.co/YPjzsGfm1q
— Cleveland Cavaliers (@cavs) January 26, 2016
Announcing the partnership
//
We’re excited to announce our partnership with Australian-based company UP&GO!We’ll tip off our collaboration by…
Posted by Cleveland Cavaliers on Monday, January 4, 2016
Get your digital team on the right track
Sports Geek Podcast by the numbers
Thanks for the review on iTunes
Best Australian Sport Podcast by FrenchieBmx
As a sport marketing professional, I listen and follow Sean religiously and the Sports Geek podcast never disappoints! From international guests to local sport expert, it always delivers the best content!!
Join us on Slack
Michael Conley on sponsorship, Australia Day and the return of LeBron James – Transcription
Listen to Sports Geek
