On this week’s episode Sean goes “back to the future” and catches up with James Royer, the very first guest of Sports Geek back in 2013. Now Director of Digital Media & Strategy for Kansas City Chiefs, Sean and James discuss his role along with social, AR and OTT the Chiefs way.

On this podcast you'll learn about:

  • What James has been doing since his first appearance on Sports Geek
  • James' experience jumping across from NHL to NFL and how the sports differ and how digital is used differently
  • What the Chiefs are doing with video and how important the first 10 seconds is so important
  • How their deep dive engagement reviews are allowing them to post more content that resonates best with fans
  • The Chiefs new ticketing program and how the team has pushed this out through Facebook's lead generation tool
  • Sean's take on “cryptomania”
Catapult Sports changing high performance with technology

Sports Geek hosted by Sean Callanan

James Royer - Kansas City Chiefs

Sports Geek hosted by Sean Callanan         Sports Geek hosted by Sean Callanan        
James Royer - Kansas City Chiefs           James Royer - Kansas City Chiefs          
More
Speed: 50% Speed: 75% Speed: Normal Speed: 125% Speed: 150% Speed: 175% Speed: Double Speed: Triple
Back 15 seconds
Forward 60 seconds
More
more
    Speed: 50% Speed: 75% Speed: Normal Speed: 125% Speed: 150% Speed: 175% Speed: Double Speed: Triple
    Back 15 seconds
    Forward 60 seconds
    Currently Playing

    Let’s chat

    Book a free consulting call

    Resources from the podcast

    Sign up for these

    Some tweets you may have missed

    Let's have some fun today!

    The House of Defence

    Connected to the community

    10 things to know about Chris Jones

    Charc attack

    .

    Thanks for the review on iTunes

    Really enjoyable and thoroughly researched poddie!

    ★★★★★ in Apple Podcasts by DanielAP51 from Australia on November 7, 2017

    Just started following and really got a lot out of it. Thank you.

    Listen To Sports Geek

    Sports Geek podcast available on all podcast platforms

    Listen to Sports Geek Rapid Rundown daily

    Listen to our daily sports business podcast

    Download our free Facebook Audiences Guide

    Download Now