My presentation at SEAT in Miami was supposed to be a showcase of sports digital case studies around the world as I meet with, work with and talk to sports business executives through my consulting work and podcast interviews. As I pulled together the campaigns it become obvious that the sports fan is changing and digital is the driver.
Fans no longer need to paint their faces to show their support for their sports team.
Digital allows them to support them on whatever platform and manner that suits them all from the comfort of their home, mobile or for some at your stadium.
Each fan uses digital to fit their personality and how they use each platform.
