Here are the latest articles from Sports Geek Reads

Sponsored by SportNXT 2025 – Shaping the future of sport – March 12-14, Melbourne

Key Reads

How the NFL Combine became one of the league's most valuable assetsFront Office Sports *
Discover strategic decisions shaping the NFL Combine.

NFL UK Head: ‘The NFL sees an opportunity to become a true global sport’Insider Sport *
Insight into NFL globalization and international marketing strategies.

NFLPA Report Cards: Josh Harris’ Commanders Leap From Last to 11thSportico
Explore leadership impact on sports teams' performance.

Inside NBA All-Star Tech SummitSports Geek
Insights into NBA technological advancements at the All-Star Tech Summit.

Digital & Social 

Superside's TikTok StrategyTikTok
Explore employee-driven branding and engagement strategies.

ChatGPT clicks convert 6.8x higher than Google organicMedium
Understanding AI content's impact on digital marketing.

Professional Sports

Who is Shayshawn Barkley and why is Saquon trying to trademark his name?Inquirer *
Player IP and trademarks from viral clip

World’s Most Valuable Sports Teams: Top $2B+ ValuationsSportico
A look at financial aspects in sports market valuation.

Saudi Pro League partners with Footballco to drive fan engagementInsider Sport
Digital content strategies to enhance fan engagement.

Mo Salah on his best Liverpool season: ‘I have made other players around me better'New York Times
Salah's reflection on team development and success.

Geek Out

Google's New AI Video Model VEO 2TechCrunch
Revolutionary AI for sports video content creation.

Amazon Unveils AI-Powered Alexa+About Amazon *
Claude meets Alexa

Make You Think

Pete Carroll is 73 and can beat you in the 40-yard dash. But can he still coach?USA Today
Leadership and coaching longevity in sports examined.

Check out Reads.SportsGeekHQ.com to stay on top of sports business news.
Listen to Sports Geek Rapid Rundown on your fave podcast platform.