NZR+ building a global All-Blacks fan base

NZR+ building a global All-Blacks fan base – Andy Burt, New Zealand Rugby

In this Sports Geek episode, Sean Callanan chats with Andrew Burt from New Zealand Rugby

On this podcast, you'll learn about:

Andrew's journey from films, government and comms
How NZR+ as a streaming platform is taking New Zealand Rugby global
Collaborating with content creators like Dude Perfect to reach new audiences
How the All-Blacks athletes are helping grow the audience for NZ Rugby
Andy's takeaways from attending SEAT 2023 in Salt Lake City
Understanding your fan journey and how we apply the Digital To Dollars process

Listen to Andy Burt on Sports Geek

Sports Geek hosted by Sean Callanan

Andy Burt on Sports Geek

Sports Geek hosted by Sean Callanan Sports Geek hosted by Sean Callanan

Andy Burt on Sports Geek Andy Burt on Sports Geek

Currently Playing

Can't see podcast player? Click here to listen

Pick my brain

Want some help on a campaign, sponsorship or content but don’t know where to start? Book a time with Sean Callanan for a Pick My Brain session.

The Pick my brain session is a two-hour video consulting session where you can get Sean’s thoughts and opinions on ticketing or sponsorship campaigns, campaign development and digital content review.

Resources from the podcast

Connect with Andrew Burt on LinkedIn and follow him on Twitter/X (@AndyBurt2012), let him know you listened to the episode.
Check out NZR+, free to sign up
Follow New Zealand Rugby across social media:
- Twitter – @NZRugby
- LinkedIn – @New Zealand Rugby
- Facebook – @nzrugbyofficial
- Instagram – @nzrugbyofficial
- YouTube – @AllBlacks
- TikTok – @nzrugby
Recommendation
- Ardie Savea – New Zealand Rugby Player
Checkout the Sports Geek Amplify Season 2
Travel plans
- 23-26 June Las Vegas (SEAT)
- 17 July – 3 August Italy
Conference dates
- SEAT in Las Vegas – June 23-26, 2024
Episodes you should listen to
Throwback episodes you may have missed
- Funnels of fan acquisition, Ryan Kaveney

As discussed on the podcast

Dude Perfect's adventure Down Under as discussed on the podcast.

More Dude Perfect content on All Blacks YouTube

All Blacks In Their Own Words now on YouTube and NSR+

Listen To Sports Geek

Listen to Sports Geek Rapid Rundown daily

2024-07-17T17:09:32+11:00

About the Author: @seancallanan

Sean understands the sports digital landscape, and that’s why he started Sports Geek. Working with clients across the sports digital world, he helps teams & leagues drive more revenue from digital and is focused on getting "cheeks on the seats" in stadiums. You can hear him on Sports Geek or present keynotes at sports conferences worldwide. Send him a tweet @seancallanan.