Understanding the ticketing game – Steve DeLay

Sport is about entertainment. Sport is about smart intelligent marketing showcasing that fans can have a great experience at your games and selling them the product they want.

Steve DeLay

• Connect with Steve DeLay on Twitter @SteveDeLay2 and LinkedIn
• Visit The Ultimate Toolkit website to learn more
• Follow Macon Bacon on Twitter @GoMaconBacon, Instagram and Facebook
• Some Sports Geek episodes you might be interested in:
  • Troy Kirby on ticketing and Sports Tao podcast
  • A Look into AFL Variable Pricing Strategy

2:54 Steve DeLay on playing high school hoops and starting out with Cleveland Indians

4:56 Working for New Jersey Nets and why you can learn working with bad teams on court

8:19 The differences in ticketing between NBA & NHL

11:07 Steve on how the ticketing sales process works in USA

13:10 Three ways to increase your business with a sports team

15:15 Steve on getting the right mix in sales and ticketing in your content

20:42 The value of data in the sales process, the right audience is everything

22:23 How Facebook advertising changed the ticket sales game

24:59 Why it’s important for the sales and marketing teams to communicate

27:39 How The Ultimate Toolkit came about

31:09 How the sales and ticketing strategies that can be applied in Australia

32:58 Why membership model works in AFL

37:55 Steve chats about team ownership with Macon Bacon

39:50 Sports Geek Closing Five

Steve excited to run the Las Vegas Marathon.  Congrats!

Still great looking attendance in Macon Bacon matches.  Every seat in the house!

The Macon Baseball fans know how to party.

What better way to sell Bacon tickets than in a bacon pack