On this week's episode, Sean catches up with Jack Elkins, Director of Innovation at Orlando Magic. Jack returns to the podcast to chat with Sean about innovation and how the Orlando Magic innovate without relying on big budgets.
On this podcast you'll learn about:
- Why Jack's highest goal is “Building creative leaders and fostering innovation in sports”
- What the team at Orlando Magic do to get into the innovation mindset
- How the innovation process has evolved at the Magic
- The spin off effect of cross functional teams working on innovation projects
Do your players need social media training?
Resources from the podcast
- Thanks again to Jack Elkins from Orlando Magic for returning as a guest on our podcast
- Connect with Jack Elkins on Twitter @persportives and LinkedIn
- Follow Orlando Magic on Twitter @OrlandoMagic, Facebook, Instagram and LinkedIn
- Other Sports Geek podcast episodes you might be interested in:
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Highlights from podcast with Jack Elkins
05:36 Jack looks back on his first episode of Sports Geek
06:00 Jack’s innovation goal
08:04 Neuroscience and creative thinking
11:32 Jack talks about the innovation process in Orlando Magic
12:52 The three elements of Orlando Magic innovation projects
14:21 How they use the challenges of office locations to their benefit
17:02 How their process helped them build upon sponsor partnerships
18:43 Orlando Magic’s definition of innovation
20:13 Jack talks about their internal and external strategies for innovation
24:51 The importance of prototyping
26:03 Jack’s good reason for not participating in social media
29:31 How getting out of your comfort zone can help you learn different markets
34:24 What they have learned for the past four years
Some tweets you may have missed
Jack's keynote at Business of Sport Summit
Loved the "Yes and" impro kick off exercise from @persportives to show how collaboration is much more fun that working by oneself, nice work Jack hope I made the selfie. #BOSSummit pic.twitter.com/2X1cIJAHJ4
— Sean Callanan (@seancallanan) March 14, 2018
Jack Elkins BOSS Selfie
Yes I made the Jack Elkins @persportives #BOSSummit selfie.#madeyoulook#bloodyblurry#trustmeididit pic.twitter.com/kKSwyNhjAC
— Sean Callanan (@seancallanan) March 15, 2018
400 games – well done Nikola Vucevic
4x💯 games with the Magic for @NikolaVucevic! pic.twitter.com/TBoyH9IFWs
— Orlando Magic (@OrlandoMagic) March 31, 2018
Top 5 moments v Chicago Bulls of all time
Check out the top five plays vs. Chicago in Magic history! 🏀 Watch the @chicagobulls visit Amway Center tonight, only on @FOXSportsFL and https://t.co/yLUpFTVu6Z. pic.twitter.com/VWcbWlXy7E
— Orlando Magic (@OrlandoMagic) March 30, 2018
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