New brands and buildings with Timberwolves’ Ted Johnson
On this week’s episode Sean catches up with Ted Johnson, Chief Strategy Officer from the Minnesota Timberwolves for a second time to discuss the clubs new brand and buildings to help the Timberwolves business grow.
On this podcast you’ll learn about:
How Ted and Sean’s chat back in episode 65 has come to fruition with the launch of the practice facility and renovation of the Target Centre
“Bringing the basketball and the business closer together”, how the new facilities are connecting the business operations to the centre and team itself
How crisis mode kicked in when the Timberwolves had to cancel a game for the first time at the Target Centre in 30 years
Rebranding the team and what the new logo represents both on and off the court and the positivity it generates from fans
Breaking into the China market with a game being played next season and what that means for growth of the Timberwolves brand