The AFL has launched it’s “official” iPhone application from the social media chatter we’ve monitored footy fans are not happy with the pricing of the app at a recurring $6 every 30 days.   Unfortunately for the AFL there is already iPhone applications that provide similar functionality for free  (Footy Lite sponsored by Triple M, Aussie Rules Live 2010 sponsored by CarSales.com.au).

The subscription-based iPhone application is relatively new concept as Apple has opened up the ability for in-app purchases.  In-app purchases allow upgrades inside the application rather than purchasing a new application in the App Store, a good example of this is extra levels or upgrades in a game.  As a contrast to the subscription model the MLB delivers one of world’s finest sports iPhone application MLB At Bat at a premium one-off price of $17.99 which has been a big hit with baseball fans despite the higher than standard price.

As sports fans what do you think? Have the AFL price this app correctly?

Do you think more iPhone apps will follow a subscription model?

Connect with Sports Geek on Twitter, Foursquare, Facebook & LinkedIn
Contact Sports Geek
to connect your fans with your sports marketing efforts