First of all I must start this post by saying I am an unabashed fan of LinkedIn, hopefully by the end of this post you will be too.

What is LinkedIn?

LinkedIn is a social networking site that has a strong professional/career focus.  Unlike Facebook which has family & friends focus LinkedIn is about keeping in touch with past colleagues, classmates & business acquaintances.

From LinkedIn Learning Center

LinkedIn is the world’s largest professional network with over 60 million members and growing rapidly. LinkedIn connects you to your trusted contacts and helps you exchange knowledge, ideas, and opportunities with a broader network of professionals.

How does LinkedIn relate to sports?

One of the biggest problem facing sports especially in a tough economic climate is attracting sponsors.  If you work in sports you know how tough this job can be as you are only as good as your network. What LinkedIn offers that other social media platforms don't is a strong business focus.  If you starting building your network using LinkedIn you will start seeing connections and more importantly opportunities via your connections.

An example of how LinkedIn could work?

One of your strong financial supporters changes job, leaving a current sponsor to a new position.  Two things must happen, contact your current sponsor to keep them on board as that person leaving may have been the driver behind the sponsorship.  Then make contact with your supporter at their new position to develop a relationship with a potential new sponsor.

How do I use LinkedIn?

Sign up at

Complete your profile it's the easiest step your profile is more than an online resume remember this may the first contact potential sponsors or employers may see.  Make sure you include a good picture as well as completing your work history.

Connect, connect, connect, yes it's that important I said it three times.  Connect with former colleagues, connect with former classmates & connect with current contacts.  Once you've done that you have made a good start.

Join groups that related to your business.  These are great to network, share ideas & find great content.

Be open to connecting.  This is where many people miss the mark on LinkedIn as their profile is hard to connect with.