This transcript has been lightly edited by AI
Sean: Another sort of traditional area was broadcast, which also came into your remit, which again, is not standard because normally the broadcast guys are over there, they're doing their thing and they're like, here you go, digital guys. You can have this stuff and clip it up and send it wherever you want. Again, how did that change, I guess, how the broadcast was? And then where the broadcast went and I guess the product of the broadcast, how did that transform with it being under your remit and your team's remit?
Dewayne: Yeah, another great question. So in the American sports, a lot of the time the broadcast lead at a team doesn't necessarily do much besides interface with the RSN and have that relationship. We're one of the few teams that does our own production and our own broadcast internally.
And so while we are distributed by NBC Sports Northwest, our broadcast is internal. So our graphics, our production, everything is done, looks like our own home show. We sell the advertising for the TV spots and all that. And so what that really allowed is the ability to do just a lot of different things, you know, whether it was changing or updating graphics, being really intentional about the things we're promoting on our broadcast.
In digital where and when we thought we could, and again, Chris just saw that there was this opportunity and ability to do that. And so we've really tried to create a very digital friendly broadcast. In the way that we can now, I mean, a lot of this stuff is still challenging based on how distribution agreements are written up and RSN agreements are done.
You know, we're still very linear in our approach. We do have Blazers Pass, which is a 15 game over the top package, which I think is pretty unique to teams, and that was really designed to allow fans without a cable package to get usually the 15 best games of the regular season.
Sean: So, coming from a digital team where you're looking to be on the trend and be on top of the topics, which we are known for in Twitter. Right. Which is, if we go back to episode six, we spoke about that. How do you take control of the trend and be part of the banter that agile nature of your digital team and training a digital team to be able to respond to those things.
Were you able to take some of that to broadcast, like to be able to adapt and tap into what people are talking to, which is, again, if I'm putting broadcast traditional hat on, it's, they've been really slow to move to that space. Like they were slow to move to being part of conversations on Twitter and integrating social.
But because you've had your digital team's mindset of being agile and being able to adapt, has that been able to flow into your broadcast?
Dewayne: Yes, for sure. And I have to give, you know, there's so much credit to be given to who allows that to happen. And it starts with Jeff Curtin, who runs our broadcast team, and understood very early on that that stuff was gonna be important and didn't make a wall, didn't create a wall for us to have to climb over to get that done.
It includes Olsen, our courtside reporter, who, you know, she definitely has a lot of the traditional duties of a courtside reporter, but she's also very in tune with the players. On the social media side, we often promote or highlight things that they're posting on their own social media feeds. We really try to incorporate the player's personality into the broadcast because we feel like that's the one place, you know, aside from our digital content, that we can really let the players' personalities shine.
