Twitter partnership with NASCAR is continuing to develop with TV adverts being released to promoted the #NASCAR hashtag as to further embed Twitter as the social media platform for sports. We saw the explosion of Twitter in NASCAR when Brad Keselowski tweeted a picture after a crash.
Throughout the weekend – but especially during the race – a combination of algorithms and curation will surface the most interesting Tweets to bring you closer to all of the action happening around the track, from the garage to the victory lane.
It's a great move by Twitter to bring curated content back to their platform which is vital for them to be able to monetise their product.
This is what the #NASCAR page looks like
Here are the Twitter & NASCAR TV promotional spots, what do you think?
In our opinion these spots are a win/win for Twitter & Nascar to grow the digital audience of both parties.
What hashtag pages would you like to see?