After using last week's #bodsw to get back into the swing of things, the first #bodsw of the Autumn season is chock full of great stories of how social media has a huge impact on professional sport. Along with looking at social media's impact on NASCAR and the NBA, we delve into more of the Pinsanity, and the new Facebook timeline.
Facebook Timeline: The story of your life
While Facebook timeline has been around for a while for personal Facebook accounts, it is only now being rolled out for corporate pages on Facebook. This means that there will be many changes, trials and re-trials on how to get the most out of the new Facebook format.
The Village Agency give a nice wrap-up on all the new features, changes, and how brands and marketing professionals can prepare for them. For more insight into Facebook and Timeline's change, check out the Facebook Marketing Talk.
NASCAR driver Brad Keselowski tweets from the racetrack
We've all heard of tweeting from planes, trains and automobiles. As passengers. But tweeting from the NASCAR Daytona 500 race as a competitor? Well, that's exactly what Penske Racing drive Brad Keselowski did after the race was red-flagged after an accident involving former F1 driver, Juan Pablo Montoya. Pretty impressive place to be tweeting from. Definitely more interesting than me tweeting from my living room.
Interesting to see how this tweet will affect social media policies in NASCAR and other sporting organisations around the world.
The NBA is a world leader in leveraging Social Media
Even though the Forbes 50 most valuable sporting teams list only has one NBA franchise (the Los Angeles Lakers) represented, the National Basketball Association leads the pack in terms of social media excellence.
The NBA has a combined 15.8 million Twitter followers and Facebook likes, and is renowned in the digital space for driving a lot of traffic to the league's YouTube channel. The Wrap's Lucas Shaw gives a great run down on how the NBA is dominating social media. Be sure to check it out.
Pinsanity: The new revolution of sports teams on Pinterest
We gave you quite the spiel on Pinterest during last week's #bodsw, but still it continues to grow. As sporting teams now understand the