LA Galaxy & the Beckham effect on @ABCGrandstand

This weekend on ABC Grandstand we were joined by Lisa Bregman who is the Social & Digital Manager from the LA Galaxy.

[audio:https://sportsgeekhq.com/wp-content/uploads/2013/02/GrandstandLisaBregmanLAGalaxy.mp3|titles=ABC Grandstand – LA Galaxy and the Beckham effect]

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LA Galaxy & Beckham

Lisa Bregman (@LisaMBregman) has been lucky enough to be working with the LA Galaxy since while David Beckham made his home in the MLS. With over 24M Facebook fans we discussed how the team leveraged a global star like Beckham and how they plan to continue this upcoming season in a post-Beckham era.

@LAGalaxy have 130K followers and almost 600K on Facebook (image from LA Galaxy Facebook page)

David Beckham takes the stage. Need we say more? twitter.com/LAGalaxy/statu…

— LA Galaxy (@LAGalaxy) December 4, 2012

Until next time

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2017-09-17T18:49:06+11:00

About the Author: @seancallanan

Sean understands the sports digital landscape, and that’s why he started Sports Geek. Working with clients across the sports digital world, he helps teams & leagues drive more revenue from digital and is focused on getting "cheeks on the seats" in stadiums. You can hear him on Sports Geek or present keynotes at sports conferences worldwide. Send him a tweet @seancallanan.