In this Sports Geek Replay episode, Sean Callanan chats with Craig Hutchison in this Sports Geek interview.

On this podcast you'll learn about:

  • How Hutchy got his passion and start in sports media
  • Learning the media game across print, radio & TV
  • How Crocmedia has evolved and grown
  • How important the rural Australian media market helped Crocmedia grow
  • Why Craig is so passionate about radio as a way to connect with audiences
  • Making a big bet on AFL radio broadcasts
  • Why Crocmedia invested in NBL with Melbourne United
  • Where Hutchy thinks the sports media landscape is and is headed in Australia
Craig Hutchison

Listen to Craig Hutchison on Sports Geek

Can't see podcast player?  Click here to listen

Need a keynote speaker for your next event or conference?

Sean Callanan Speaks

SportNXT – Melbourne – 7-9 September 2026

Join Sean Callanan and sports executives from around the world to shape the future of sport.

Digital To Dollars is the five-pillar process pro teams and leagues have used for a decade to turn digital audiences into revenue, and it’s coming soon as a self-paced program.  Those on the waitlist will get 20% off upon launch.

Listen To Sports Geek

Sports Geek podcast available on all podcast platforms