What a busy week it has been at Sports Geek as we have been working hard on a secret project that has taken the internet by storm the last few days. We have been a patron of the Super Awesome Micro Project over the past 80 weeks, helping a teenage genius Raul Oaida and Melbourne start up guru Steve Sammartino deliver a full sized Lego car to the internet. On this episode I interview Steve about the project on Harf Time just 2 hours after we launched the video and then catch up with microDomination author Trevor Young about how PR & media has picked up the story as it goes viral.
On this podcast you’ll find out about:
- How Super Awesome Micro Project got started
- Challenges when creating content to go viral
- How the lego car actually works
- How we pushed the story our via social media
- Excitement of watching analytics and social chatter around the project
- What it is like to be on the inside when your content takes off
Like this episode? please leave a review in iTunes.
Resources from the episode
- Connect with Steve Sammartino on Twitter (@sammartino) and on Linkedin, read his blog
- Connect with Raul Oaida on Twitter (@rauloaida) and on Linkedin
- Watch Steve & Raul's first project the Lego space shuttle
- Thanks to Sam Laird (@samcmlaird) for Mashable article – Air-Powered Lego Car Is Ultimate Nerd Invention
- Thanks to Josh Rowe (@joshrowe) for all the photos from the project.
- Have you signed up for weekly Sports Geek News?
Watch the Super Awesome Micro Project Video
Social Media Post of the Week
Can't go past this tweet to launch the #SuperAwesomeMicroProject from @sammartino, Twitter embeds did not exist when we started this project, they have definitely helped it go viral.
1 Million Views in under 2 days
3 Million Views on YouTube
Closing 2 Cents
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