NFL & FCC, Rugby profits, and Netball TV deal

NFL Makes Its Case to FCC During Regulatory Scrutiny – The Wall Street Journal *

How FCC scrutiny could reshape future sports media deals.

US, MediaRights, Streaming, Regulation, Strategy

Uber Eats partners with the NFL to turn it into a food marketing machine – Ad Age *

League-wide partnership showing best-practice creative sponsorship at scale.

US, NFL, Sponsorship, Marketing, Activation

Haslams paying $205M fee to bring NWSL expansion team to Columbus – Sports Business Journal *

Record NWSL expansion fee underlines women's sport investment boom.

US, WomensSports, Expansion, Valuation, Facilities

Saudi PIF pulls extensive funding from LIV Golf – The Athletic *

A pivotal moment for challenger leagues and sovereign wealth in sport.

Global, Golf, Investment, Strategy, Media-rights

From Reach to Relevance: Why Creativity Is the New Growth Engine of Sport – Sport Industry Group *

Why creative thinking now drives growth in sports marketing.

Creativity, Sports Marketing, Athlete Platforms, Fan Engagement, Sponsorship, UK

Most Valuable Soccer Teams: Real Madrid, Barça Lead at Combined $14B – Sportico

Deep dive into the economics of elite global football clubs.

Soccer, Valuations, Financials, Premier League, Club Economics, EU

Chelsea to play all WSL games at Stamford Bridge from 2026-27 season – The Athletic

Big statement on the commercial maturation of women's football.

UK, Women's football, Ticketing, Commercial strategy, Sponsorship

Rugby Australia Announces Record $70.6 Million Surplus Following Lions Tour – Ministry of Sport *

How the Lions Tour underpinned Rugby Australia's financial turnaround.

AU, Rugby, Financial Results, Strategy, Revenue

Fanatics, NFL confirm new special event retail partnership ahead of 2026 draft – Sports Business Journal 

Event retail, data capture and merch innovation around NFL tentpoles.

US, Retail, FanExperience, Data, Sponsorship

Nike turns to Australia for its first local Tiktok play – Mumbrella

Nike's first locally led TikTok strategy uses Aussies as testbed.

AU, Nike, TikTok, Marketing, Digital Strategy

TickPick Acquires App Helping Fans Relive Live Event Memories – Sportico

Ticketing meets memory capture in TickPick's Momento acquisition.

Sports Tech, Mobile Apps, Fan Engagement, Ticketing, Acquisitions

NBL and Nine Network Strike Transformative Two-Year Free-to-Air Deal – Ministry of Sport *

New FTA deal aims to supercharge NBL reach in Australia.

AU, Media Rights, Basketball, Broadcasting, Sponsorship

Is free-to-air the turning point for women's cricket growth? – Insider Sport

Sky's free-to-air women's T20 move as growth catalyst.

Cricket, Women's Sports, Media Rights, Fan Engagement, UK

Illegal streaming ringleader fined £7.5m and jailed after eight-year investigation – The Athletic

What a landmark piracy case signals for rights protection.

UK, Media-rights, Streaming, Technology, Legal

How technological innovation has totally changed NFL scouting and evaluation – The Athletic

Inside the data and tools reshaping NFL scouting decisions.

US, NFL, Data, Technology, High-performance

Amplitude introduces contextual AI assistant to guide users – SiliconANGLE

Behavioural analytics plus AI guidance for better digital journeys.

Global, AI, Fan Engagement, Product Analytics, Revenue

Introducing ChatGPT Images 2.0 – OpenAI *

Smarter image generation opens new workflows for sports creatives.

Global, AI, Marketing, Creative-Production, Sponsorship

Why Museums are Losing Young People – Medium

Lessons from museums on re-engaging younger, experience-first audiences.

Global, Audience Development, Digital Marketing, Storytelling, Fan Engagement