NFL Draft, FIFA’s IP Leakage & Run Clubs as the New Fan Funnel

Sports Are Stepping Into Run Culture – Notice *

Why run clubs and 5Ks are the new fan funnel.

Global, Participation, Fan Engagement, Sponsorship, Strategy, AU

NFL parlays Visa deal into three-headed sponsorship bonanza – Sports Business Journal *

How one category became three big NFL revenue streams.

US, NFL, Sponsorship, Commercial, Strategy

The number that drives every Gianni Infantino decision – Unofficial Partner *

FIFA's IP “leakage” problem and its commercial consequences.

Global, Football, MediaRights, Ticketing, Governance

Sports Tech Report 2026: Signals Shift From AI Experimentation to Execution – Regen Sports

82% AI adoption: where sport is actually seeing ROI.

Global, Sports Tech, AI, Strategy, Operations

World's 50 Most Valuable Soccer Teams 2026 Ranking – Sportico

Benchmark global club valuations and shifting football economics.

Global, Soccer, Team Valuations, Economics, Sports Business

NWSL awards 18th franchise to Columbus for ‘record' US$205 million – SportsPro *

Record NWSL fee underlines surging women's football valuations.

US, NWSL, Investment, Women's Sports, Soccer

World Cup tourism reality check for U.S. host cities – The Athletic

Host cities discover World Cup tourism isn't automatic gold.

US, World-Cup, Tourism, Ticketing, Pricing

Rogers Planning Sports Team Stake Sale at $18 Billion Valuation – Sportico

Rogers tests $18B valuation for Toronto sports assets.

Canada, Business, Finance, Valuations, Sports Teams

Mann, Ellis discuss NFL's long-term creator relationships – Sports Business Journal

Inside the NFL's shift to always-on creator partnerships.

US, NFL, Creators, Marketing, Brand

NFL releases newest ‘Creator Cookout' episode for 2026 NFL Draft – Campaign

Creator-first content turns the Draft into a food tour.

US, NFL, Digital, Creators, Content

Hands-on with X's new AI-powered Custom Feeds – TechCrunch

Grok-driven feeds could reshape social listening around games.

Global, AI, Social Media, Fan Engagement, Sponsorship

NFL Commissioner Roger Goodell Boosts ESPN's 2027 Super Bowl Bid – Variety *

Equity, Disney IP and $10m spots for ESPN's Super Bowl.

US, NFL, Media Rights, Commercial, Marketing

New TV deals, playoff implications and local media: Why the NBA and NHL ratings gains have come at the perfect time – SportsPro

Ratings momentum just as NBA and NHL hit rights windows.

US, NBA, NHL, Media Rights, Broadcasting

Victory+ Announces Milestone First WNBA Partnership as the Exclusive Local Streaming Home of the Minnesota Lynx – Business Wire

Free local Lynx streams test reach-first women's rights model.

US, WNBA, Media-Rights, Streaming, Digital

Teamworks acquires Pro Football Focus's B2B business cementing itself as a leading AI platform in American Football – Teamworks

Performance, data and workflow consolidate in one football stack.

US, AI, American Football, Acquisition, Sports Technology

Introducing Workspace Agents in ChatGPT – OpenAI *

Always-on agents that can run your matchday reports.

Global, AI, Productivity, Sponsorship, Marketing

We Built AI… But No One Used It – Medium

Lessons from failed AI rollouts that sport should heed.

Global, AI, Enterprise, Adoption, Change Management

Inside The NFL Draft's Fake Economics (And Why Cities Still Pay Up) – Huddle Up 

Dissecting the Draft's economic impact pitch to host cities.

US, NFL, Events, Economics, Sponsorship