Rise of the Millennials from #SportsConf

On this week's episode, we recap the #SportsConf discussion about the Rise of the Millenials: Best Practices in Engaging Today's Fan in the Feed with a great panel Jayne Bussman-Wise, Kash Razzagh, Kevin DeShazo, Patrick Cassidy and Valerie De La Rosa.

On this Sports Geek Podcast you will learn:

How to track and engage the millenial fans.
Today's sports fans' preference on consuming content.
Engaging fans from a team, social platform, brand, content discovery engine, fan network, etc. point of view.
The importance of creating a community where there's a conversation around your team/brand.
The significance of shifting the focus on the fans, instead of on your team/brand
Building brand awareness VS monetisation schemes
Why you need to approach different social platforms distinctly

Resources from the podcast

Register at HashtagSportsConf.com and watch replays from 2 days of Hangouts
Connect with Jayne Bussman-Wise from NYCFC on Twitter @jaynebwise & LinkedIn
Connect with Patrick Cassidy from New Balance on Twitter @patrickecassidy & LinkedIn
Connect with Valerie De La Rosa from StumbleUpon on Twitter @vdlr & LinkedIn
Connect with Kash Razzaghi from Fancred on Twitter @hrazzaghi & LinkedIn
Connect with Kevin DeShazo from Fieldhouse Media on Twitter @kevindeshazo & LinkedIn
Connect with Hashtag Sports' Steve Cobb (Twitter @steve_cobb / LinkedIn) and Anthony Caponiti (Twitter @caponiti / LinkedIn)
Listen to #SportsConf panellists on recent Sports Geek Podcasts
- Listen to Bryan Srabian discuss digital the San Francisco Giants Way
- AEG Sports' Aaron LeValley chats digital in LA with Kings & Galaxy
- Golden State Warriors' Kevin Cote on engaging fans
Grab tickets to Unconvention in Melbourne on Feb 28
Have you signed up for weekly Sports Geek News?

Watch the #SportsConf replay on YouTube

SportNXT – Melbourne – 7-9 September 2026

Join Sean Callanan and sports executives from around the world to shape the future of sport.

Digital To Dollars is the five-pillar process pro teams and leagues have used for a decade to turn digital audiences into revenue, and it’s coming soon as a self-paced program. Those on the waitlist will get 20% off upon launch.