Transcriptions done by robots in Descript app (they are getting better but not yet perfect)
The third question, or one of the, one of the questions, and the third question I'm going to use in this instance from Paul was, how will we be consuming sports, in five years time?
Putting on, you know, a futurist goggles, or trying to look too far in the future is sometimes dangerous. especially if we look back, or what the landscape looks like. Say, 10 years ago when I started sportsgeek, there wasn't a lot of streaming offerings, in the sports space. MLB at bat was one of the premium ones at that point.
We fast forward 10 years in MLB at bat. Became BAM tech, and then eventually bought by Disney. That technology of watching baseball was all is now embedded into Disney+. so, but I do think one of the changes that has happened and especially in the last five years, and it just keeps, seem to accelerate, keeps, accelerating is that more on demand and more. Fragmentation and more selection of specific supports will be what is available and what is also expected of consumers. I think if talked to a 10 year old right now and they're there, they're going to be the next subscribers in 10 years time.
They don't go to a TV screen first. they expect to be able to pull up their phone and hit a button and watch something. because that's how they've grown up with Netflix and YouTube and the like. Appointment viewing and those kinds of things, or even reaching for a TV remote is potentially already foreign to them.
So I'll say more OTT. Going back to the original first question, we'll see more OTT offerings of leagues and sports offering an app or something on the Apple TV that allows you to access the games, whether it is playback, a replay type, but also live. So that will happen. And so I think your pick your, your sports, you'll say, yes, I'm an NBA fan, I'll have League Pass.
I want to watch the EPL or I'll get something for, for premier league. and how it gets delivered in our region will be the piece. so what was happening bundling in, in cable form. You know, five or 10 years ago will now be happening, in these OTT services, potentially, there might be some bundling.
We've already seen that with Disney plus bundling, Disney, Hulu, and ESPN. so we might see those big giants do that, but that will be the challenge for marketers and sports and sports rights holders in the future. you won't have this cross promotion of, of big. mainstream TV or, or cable operators.
If people are just picking, I just want to follow my team, or I just want to follow the league. and it'll put more stress on that, that snackable content to draw people in and see if they will then draw into and be drawn into the full games. that'll be the, I think that'll be the big thing. you know, will we be watching full game start to finish?
What will the model look like for us to do these tune in red zone style with the NFL, more these 99 cents. I want to watch the last five minutes of the game in the NBA that these is toyed with. I think they're, they're some of the things that will be different hopefully. By then we'll fix the micro payment, and make that, make that rather frictionless.
If that becomes frictionless, then I think it will be far easier for us, for, for the consumer.