Steve DeLay from TheUltimateToolkit.com chats with Sean Callanan about his experience in sales & ticketing and how to fill every seat in the stadium.
On this podcast you'll learn about:
- Steve DeLay on playing high school hoops getting his start in sports business.
- What NBA, NHL & MLB have in common in ticketing.
- Explanation of the ticketing sales process in USA
- How Facebook advertising has changed the ticket sales game
- How The Ultimate Toolkit helps fill the last seat in the stadium
- Steve on being an owner of the Macon Bacon baseball team
Listen to Steve DeLay on Sports Geek
Steve DeLay quote
Sport is about entertainment. Sport is about smart intelligent marketing showcasing that fans can have a great experience at your games and selling them the product they want.
Steve DeLay
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Resources from the podcast
- Connect with Steve DeLay on Twitter @SteveDeLay2 and LinkedIn
- Visit The Ultimate Toolkit website to learn more
- Follow Macon Bacon on Twitter @GoMaconBacon, Instagram and Facebook
- Some related articles you might want to read more from Steve DeLay
- Bacon #10 In Attendance – Ballpark Digest
- Selling tickets to Groups – The Ultimate Toolkit
- Some Sports Geek episodes you might be interested in:
- Troy Kirby on ticketing and Sports Tao podcast
- A Look into AFL Variable Pricing Strategy
- Loved this podcast episode? Leave us a review on Apple Podcasts
- Check out the Digital to Dollars website as discussed on the podcast
- Join Sports Geek Nation to connect with sports business executives across the world.
- Follow the conversations in Facebook to share best practices. Join the Sports Geek Nation FB Group now
Highlights from podcast with Steve DeLay
2:54 Steve DeLay on playing high school hoops and starting out with Cleveland Indians
4:56 Working for New Jersey Nets and why you can learn working with bad teams on court
8:19 The differences in ticketing between NBA & NHL
11:07 Steve on how the ticketing sales process works in USA
13:10 Three ways to increase your business with a sports team
15:15 Steve on getting the right mix in sales and ticketing in your content
20:42 The value of data in the sales process, the right audience is everything
22:23 How Facebook advertising changed the ticket sales game
24:59 Why it’s important for the sales and marketing teams to communicate
27:39 How The Ultimate Toolkit came about
31:09 How the sales and ticketing strategies that can be applied in Australia
32:58 Why membership model works in AFL
37:55 Steve chats about team ownership with Macon Bacon
39:50 Sports Geek Closing Five
49:53 Sports Geek Nation AMA
Some tweets/posts you may have missed
Steve excited to run the Las Vegas Marathon. Congrats!
Let the mayhem begin. Las Vegas Marathon here we come #vegasstrong pic.twitter.com/xWZ1qWSSQl
— Steve DeLay (@SteveDeLay2) November 12, 2017
Still great looking attendance in Macon Bacon matches. Every seat in the house!
From 1950 to 2018
Macon still loves their baseball#StartTheSizzle pic.twitter.com/nhhYgYQp6o
— Macon Bacon (@GoMaconBacon) June 13, 2018
The Macon Baseball fans know how to party.
Baseball is back in Macon
We threw one heck of a party last night#StartTheSizzle pic.twitter.com/kI3DGhn3j3
— Macon Bacon (@GoMaconBacon) June 2, 2018
What better way to sell Bacon tickets than in a bacon pack
Low Sodium
Gluten Free
100% Family Fun
No Bananas Added#StartTheSizzle pic.twitter.com/0ruaOVGZ1n— Macon Bacon (@GoMaconBacon) May 26, 2018
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Thanks for the review on Apple Podcasts
Incredibly informative
★★★★★ in Apple Podcasts by armatt from Australia on May 22, 2017
I thought I had an okay core of knowledge in digital, until I started listening to this podcast. I'm learning so much from Sean and his guests, while being entertained. Outstanding.
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