2:54 Steve DeLay on playing high school hoops and starting out with Cleveland Indians
4:56 Working for New Jersey Nets and why you can learn working with bad teams on court
8:19 The differences in ticketing between NBA & NHL
11:07 Steve on how the ticketing sales process works in USA
13:10 Three ways to increase your business with a sports team
15:15 Steve on getting the right mix in sales and ticketing in your content
20:42 The value of data in the sales process, the right audience is everything
22:23 How Facebook advertising changed the ticket sales game
24:59 Why it’s important for the sales and marketing teams to communicate
27:39 How The Ultimate Toolkit came about
31:09 How the sales and ticketing strategies that can be applied in Australia
32:58 Why membership model works in AFL
37:55 Steve chats about team ownership with Macon Bacon
39:50 Sports Geek Closing Five
49:53 Sports Geek Nation AMA
Steve excited to run the Las Vegas Marathon. Congrats!
Still great looking attendance in Macon Bacon matches. Every seat in the house!
The Macon Baseball fans know how to party.
What better way to sell Bacon tickets than in a bacon pack