Steve DeLay from TheUltimateToolkit.com chats with Sean Callanan about his experience in sales & ticketing and how to fill every seat in the stadium.

On this podcast you'll learn about:

  • Steve DeLay on playing high school hoops getting his start in sports business.
  • What NBA, NHL & MLB have in common in ticketing.
  • Explanation of the ticketing sales process in USA
  • How Facebook advertising has changed the ticket sales game
  • How The Ultimate Toolkit helps fill the last seat in the stadium
  • Steve on being an owner of the Macon Bacon baseball team
Learn more about sales and ticketing from Steve DeLay

Listen to Steve DeLay on Sports Geek

Steve DeLay quote

Sport is about entertainment. Sport is about smart intelligent marketing showcasing that fans can have a great experience at your games and selling them the product they want.

Steve DeLay

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Resources from the podcast

Highlights from podcast with Steve DeLay

2:54 Steve DeLay on playing high school hoops and starting out with Cleveland Indians

4:56 Working for New Jersey Nets and why you can learn working with bad teams on court

8:19 The differences in ticketing between NBA & NHL

11:07 Steve on how the ticketing sales process works in USA

13:10 Three ways to increase your business with a sports team

15:15 Steve on getting the right mix in sales and ticketing in your content

20:42 The value of data in the sales process, the right audience is everything

22:23 How Facebook advertising changed the ticket sales game

24:59 Why it’s important for the sales and marketing teams to communicate

27:39 How The Ultimate Toolkit came about

31:09 How the sales and ticketing strategies that can be applied in Australia

32:58 Why membership model works in AFL

37:55 Steve chats about team ownership with Macon Bacon

39:50 Sports Geek Closing Five

Some tweets/posts you may have missed

Steve excited to run the Las Vegas Marathon.  Congrats!

Still great looking attendance in Macon Bacon matches.  Every seat in the house!

The Macon Baseball fans know how to party.

What better way to sell Bacon tickets than in a bacon pack

See you at SEAT in Las Vegas

Join us at SEAT in Las Vegas - June 23-26

Join Sean at SEAT Las Vegas in June.  All attendees will have the option to claim a discounted Pick My Brain session.

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