Steve DeLay from chats with Sean Callanan about his experience in sales & ticketing and how to fill every seat in the stadium.

On this podcast you'll learn about:

  • Steve DeLay on playing high school hoops getting his start in sports business.
  • What NBA, NHL & MLB have in common in ticketing.
  • Explanation of the ticketing sales process in USA
  • How Facebook advertising has changed the ticket sales game
  • How The Ultimate Toolkit helps fill the last seat in the stadium
  • Steve on being an owner of the Macon Bacon baseball team
Learn more about sales and ticketing from Steve DeLay

Listen to Steve DeLay on Sports Geek

Steve DeLay quote

Sport is about entertainment. Sport is about smart intelligent marketing showcasing that fans can have a great experience at your games and selling them the product they want.

Steve DeLay

Need a keynote speaker for your next event or conference?

Sean Callanan Speaks

Resources from the podcast

Highlights from podcast with Steve DeLay

2:54 Steve DeLay on playing high school hoops and starting out with Cleveland Indians

4:56 Working for New Jersey Nets and why you can learn working with bad teams on court

8:19 The differences in ticketing between NBA & NHL

11:07 Steve on how the ticketing sales process works in USA

13:10 Three ways to increase your business with a sports team

15:15 Steve on getting the right mix in sales and ticketing in your content

20:42 The value of data in the sales process, the right audience is everything

22:23 How Facebook advertising changed the ticket sales game

24:59 Why it’s important for the sales and marketing teams to communicate

27:39 How The Ultimate Toolkit came about

31:09 How the sales and ticketing strategies that can be applied in Australia

32:58 Why membership model works in AFL

37:55 Steve chats about team ownership with Macon Bacon

39:50 Sports Geek Closing Five

49:53 Sports Geek Nation AMA

Some tweets/posts you may have missed

Steve excited to run the Las Vegas Marathon.  Congrats!

Still great looking attendance in Macon Bacon matches.  Every seat in the house!

The Macon Baseball fans know how to party.

What better way to sell Bacon tickets than in a bacon pack

Join Sports Geek Nation for AMA sessions

The Sports Geek Nation AMA June schedule is underway!

Burton Lee from Peterborough Petes takes the Sports Geek Nation Ask Me Anything stage this week.

Burton joined the Peterborough Petes Hockey Club’s Business Operations team in 2013 where he was appointed as the Director of Communications and Game Nights Operations. In 2015, he was named as the Executive Director for Business Operations. Among his responsibilities were leading the business operations team and overseeing all areas including ticketing and corporate partnership sales, communications, marketing, traditional and online merchandising, game operations, and community events. He has previously held positions in ticket sales, marketing, events, and fan relationship management with The Aspire Sports Management Group, the Ontario Hockey League's Sarnia Sting, and the 100th Grey Cup Champion Toronto Argonauts.

Burton holds an MBA in Sports Management from Southern New Hampshire University and a BA in Kinesiology and Physical Education.

Get your questions ready for Burton Lee. Tag him at @burtonjlee on Sports Geek Nation #ama channel in Slack.

Want to join Sports Geek Nation? Join our waitlist on and be the first to know when the subscription doors reopen.

Sports Geek Nation AMA with Burton Lee

Thanks for the review on Apple Podcasts

Incredibly informative

★★★★★ in Apple Podcasts by armatt from Australia on May 22, 2017

I thought I had an okay core of knowledge in digital, until I started listening to this podcast. I'm learning so much from Sean and his guests, while being entertained. Outstanding.

Leave a review on Apple Podcasts