Sean Callanan chats with Cassandra Heilbronn about her career in sports law and what sponsorship executives need to know about sponsorship agreements.
On this podcast you'll learn about:
- How Cassandra Heilbronn manages to combine her passion for sports with her career as a lawyer
- Why sponsorship agreements are needed
- What are player image rights
- How do the reputation clauses work
- How are contracts evolving as sponsorship moves to “paid on success” models
Listen to Cassandra Heilbronn on Sports Geek
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The quote we loved from the podcast
Everything in sports comes down to education no matter what the topic is.
Cassandra Heilbronn
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About Cassandra Heilbronn
Cassandra Heilbronn have always wanted to be a lawyer but on the other hand she also loved sports and wanted to be an elite athlete. As she chose her sport, which was hockey, she realised there were some limitations for her to pursue the sport on a higher level. This made her decide to pursue her dream of becoming a lawyer.
Luckily, when she became a lawyer, the first firm she joined was involved in sports. That started her career in sports law. She was able to pursue her love for sports at the same time incorporate the laws that goes within it.
A few years later, Cas joined Minter Ellison an international law firm that is regarded as one of the Asia-Pacific's premier law firms. Here, was able to continue her practice focusing on sports and insurance. She is also able to continue her advocacy to fight for gender equality.
Cas was a former President of the Women Lawyers Association of Queensland and is a well known speaker and panelist in events such as the Money in Sport Conference. She was also named Top 20 under 40 in the 2017 Queensland Business Monthly list.
Resources from the podcast
- Connect with Cassandra Heilbronn on Twitter @LawyerCas, Instagram and LinkedIn
- Learn more about MinterEllison on Twitter @minterellison, Instagram and LinkedIn
- Some related articles about Cassandra Heilbronn you might want to read:
- Some Sports Geek episodes you might be interested in:
- Nick Holland on Football, Law and EJ Whitten
Highlights from podcast with Cassandra Heilbronn
4:38 Cassandra Heilbronn on pursuing her passion for law and sports
6:57 What sports marketers should understand from the legal side
8:56 Where does sports as a general rule is falling over in apparel deals
9:47 What is the indemnity clause and why parts of it should not be changed
11:23 How does a contract get terminated
14:31 How does a sports lawyer differs from a general commercial lawyer
16:17 What you need to know about player image rights
22:36 Cassandra on drafting moral or reputational clauses
30:12 How are sponsorship agreements changing to cater to “paid on success” models
37:08 Why changing terms in contracts or agreements is fine
39:34 The importance of building good relationships with clients
43:21 Sports Geek Closing Five
50:59 Need help to understand your digital assets? Learn from the Digital to Dollars process
53:15 Want to know Sean’s thoughts about your campaigns? Book in a Pick my Brain session
Some tweets you may have missed:
Good to see their presentation and keynote at the MIS 2019
Looking forward to giving a keynote on sponsorship agreements and tips on negotiation at @MoneyInSportAus @minterellison pic.twitter.com/b6OxmjiwJ5
— Cassandra Heilbronn (@LawyerCas) May 2, 2019
Great job from @LawyerCas at @MoneyInSportAus on sponsorship agreements in sports including some great case studies that #sportsbiz need to avoid #MoneyInSport pic.twitter.com/HKH938fcYu
— Sean Callanan (@seancallanan) May 3, 2019
A huge thank you to all of our outstanding speakers today @LawyerCas @debsm @FOXSportsAUS @anguskeene @TwitterAU @blair_crouch @mktg @TennisAustralia & all attendees for the first edition of our #moneyinsport Summit Series! Stay tuned for details on the next summit.. pic.twitter.com/Fk9TmTPCSG
— Money In Sport (@MoneyInSportAus) May 3, 2019
A good day in the field
Gorgeous day for an ODI. @SouthernStars #watchme #AUSvNZ 🏏 pic.twitter.com/orDkqe3Tq1
— Cassandra Heilbronn (@LawyerCas) March 3, 2019
Getting a chance to watch the AusOpen
Seats are pretty good for @CaroWozniacki and @rogerfederer matches. Great work @amelia_hodge @AustralianOpen #AusOpen2019 pic.twitter.com/1rFhhdwqE1
— Cassandra Heilbronn (@LawyerCas) January 14, 2019
Pick my brain
Want some help on a campaign, sponsorship or content but don't know where to start? Book in a time with Sean Callanan for a Pick my brain session.
The Pick my brain session is a two hour consulting session via GoToMeeting where you can get Sean's thoughts and opinions on ticketing or sponsorship campaigns, campaign development and digital content review.
See you at SEAT in Las Vegas
Join Sean at SEAT Las Vegas in June. All attendees will have the option to claim a discounted Pick My Brain session.
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