Sports Geek Replay - Cassandra Heilbronn

Sports Geek Replay – Cassandra Heilbronn

Sean Callanan chats with Cassandra Heilbronn on this Sports Geek Replay episode.

On this podcast you'll learn about:

How Cassandra Heilbronn manages to combine her passion for sports with her career as a lawyer
Why sponsorship agreements are needed
What are player image rights
How do the reputation clauses work
How are contracts evolving as sponsorship moves to “paid on success” models

Learn more about sports law and sponsorship with Cassandra Heilbronn

Listen to Cassandra Heilbronn on Sports Geek

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2020-01-09T15:49:23+10:00

About the Author: @seancallanan

Sean understands the sports digital landscape, and that’s why he started Sports Geek. Working with clients across the sports digital world, he helps teams & leagues drive more revenue from digital and is focused on getting "cheeks on the seats" in stadiums. You can hear him on Sports Geek or present keynotes at sports conferences worldwide. Send him a tweet @seancallanan.