Twitter is now a public company, will it's focus on profits change the experience for sports fans? On Grandstand we discuss Twitter IPO and we discuss strategy how digital plays a big role in fan development. Then we chat with Director of CRM and Analytics at Columbus Blue Jackets Jeff Eldersveld about how he uses Ticketnet to drive more ticketing leads into his database.
On this podcast you’ll find out about:
- How Twitter is changing Twitter app for growth and advertising.
- How focus of Twitter has changed in last 12 months with strong picture focus
- Latest Twitter app changes will help with growth of followers
- Understanding different kinds of conversions to track in digital efforts
- Growth of sports paywalls and what are fans willing to pay
- How Blue Jackets use Ticketnet to attract friends of fans via social media
- Importance of closed promotions for Blue Jackets sponsors
- How Ticketnet was used to drive fans to Buffalo Wild Wings restaurants connecting digital with fan events
- How Blue Jackets produce customised offers based on data collected for higher success
Resources from the episode
- Find Jeff Eldersveld from Columbus Blue Jackets via Twitter (@jeldersveld) on Linkedin
- Check out Columbus Blue Jackets and on Facebook and @bluejacketsNHL
- Age of Context: Mobile, Sensors, Data and the Future of Privacy
by Robert Scoble (@scobleizer)and Shel Israel (@shelisrael)
- Example of Blue Jackets Huntington Bank activation using Ticketnet – 20,000 page views in 30 minutes!
- Contact us to chat about Ticketnet and check out TicketNetSports.com for more info
- Sounds of the game thanks to Ted Johnson from Minnesota Timberwolves.
- Like Francis Leach on Facebook and follow @SaintFrankly on Twitter
- Like Harf Time on Facebook and follow @HarfSerious on Twitter
- Thanks for iTunes reviews in Australian iTunes and USA iTunes.
- Check out BeersBlokesBusiness.com and on iTunes
- Have you signed up for weekly Sports Geek News?
Social Media Post of the Week
Richard spoke about Arsenal Twitter Takeovers last week's episode, here they recap #AskArsene with a video post on Facebook. Please tweet in your nominations for social media post of the week to @SportsGeek or @seancallanan.
Closing 2 Cents
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See you at SEAT in Salt Lake City
Join us at SEAT Conference in Salt Lake City Utah on July 14-15 2023. Many of our podcast guests are SEAT attendees.
SEAT is the conference where sports technology executives unite to discuss and solve the tech problems the sports industry is facing. Collaboration across multiple tracks of technology, digital and data has helped the sports industry deliver improvements across stadium access, wi-fi, security, fan engagement, social media, digital content, ticketing and sponsorship revenue. Sean Callanan, Sports Geek
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